FAISALABAD, Feb 20: Punjab Governor Khalid Maqbool has stressed the need for linking agricultural research with poverty alleviation by increasing farm production.

Speaking to participants of a two-day international wheat seminar held here at Ayub Agriculture Research Institute (AARI) on Monday, he said the government was taking elaborate measures to strengthen agricultural economy on sustainable grounds.

He said: “Farmers are the focal point of all these steps and in spite of our best efforts poverty is prevailing in rural areas and now we must take new result-oriented initiatives to bring about prosperity in rural areas.”

In this connection, the governor said improvement in agriculture marketing system, value addition in raw products and an over-all quantitative change in rural society were necessary measures.

He said farmers must know that which crop would give them better price at the time of harvesting. Similarly, value addition in farm products was also imperative to strengthen the agricultural economic system.

He said Pakistan was the fifth largest milk producing country in the world.

“We can produce a long chain of various value added products, right from packed milk, butter, cheese and yogurt to flavoured ice cream.”

The governor said it was imperative to encourage farmers and cattle breeders to increase their income by further enhancing the production of milk and meat.

He said best efforts were being made to transfer new technologies to farmers. Earlier, Indian scientist Raj K. Gupta, Pakistan Agricultural Research Council (PARC) chairman Dr Ehsan Tehseen and other scientists also spoke on the occasion.

Meanwhile, the governor sent 25 truckloads of food articles, medicines and tents arranged by local industrialists for earthquake victims.

He also distributed cheques among the deserving people and brilliant students during a ceremony arranged by the Punjab Baitul Maal.

Opinion

Editorial

Doctor attacked
09 Jun, 2026

Doctor attacked

AN act of reprehensible violence has shaken the medical community. On Saturday, an employee of the Provincial Civil...
AJK flare-up
Updated 09 Jun, 2026

AJK flare-up

The situation started deteriorating after a trader affiliated with the JAAC was reportedly shot in an altercation with law-enforcers.
Fault lines
09 Jun, 2026

Fault lines

THE April 8 ceasefire that halted hostilities between Israel and Iran has encountered its most serious test yet....
Soft on traders
08 Jun, 2026

Soft on traders

THE Fixed Tax Asaan Scheme for traders with an annual turnover of up to Rs200m has been designed as a ‘pragmatic...
Ceasefire in name
Updated 08 Jun, 2026

Ceasefire in name

Both sides accuse the other of violating the truce that was supposed to halt the conflict in April, yet neither appears willing to abandon negotiations altogether.
Damaged childhoods
08 Jun, 2026

Damaged childhoods

CHILD abuse is so prevalent that the UN ranked Pakistan as the least safe country for children. Even so, more than...