JOHANNESBURG, Aug 4: The United Cricket Board of South Africa (UCBSA) has changed its name to Cricket South Africa.

“Market research has shown that our stakeholders have been confused by the use of the two names, United Cricket Board of South Africa and Cricket South Africa (Pty) Ltd,” Gerald Majola, the board’s CEO, explained.

“The research also showed a positive response to the Cricket South Africa logo. We believe the name change will give us the opportunity to capitalise on a fresh, innovative brand for South African cricket.”

He continued: “It will also mean doing away with costly duplication and confusion among the media, public and other stakeholders. We have unanimously decided to call the mother body, Cricket South Africa, and the professional wing will remain as Cricket South Africa (Pty) Ltd. Cricket South Africa will incorporate amateur cricket and will remain a voluntary association.” —Agencies