For Samsung, Galaxy halo effect comes with supply crunch
SEOUL: Samsung Electronics’ struggle to keep pace with rampant demand for its new Galaxy S III smartphone may have cost the South Korean firm some 2 million units of sales in just a month.
For a company that has never stirred the sort of consumer frenzy that accompanies each new Apple Inc gadget, overwhelming demand is a nice problem to have. But some of the shortage stemmed from a manufacturing glitch that affected some European sales, while major carriers in the United States have had to delay delivery of some pre-ordered phones.
The Galaxy S III has received the most positive reviews among any of the Samsung smartphones, and the technology giant says the phone is on track to become its fastest selling smartphone, with sales likely to top 10 million in the first two months since its launch.
The latest Galaxy’s launch has been well timed as the next iPhone is not expected until later this year, and offerings from others such as Google’s Motorola and Nokia have not created much of a market stir.