AS static media is probably a powerful medium for advertising, it is also the cheapest way of advertising. Hoardings, billboards are the main components of the static media.

However, hoardings are a threat to people’s life and property as they may collapse any time during the expected monsoon season and cause dangerous accidents. The government should take steps to prevent such accidents or other disasters.

It should regulate oversized billboards and signboards with weak structures in order to ensure human safety in the event of torrential rains, gusty winds, dust-storm, etc, in the monsoon season.

Oversized advertising billboards or weak structures gravely endanger human lives as well as public and private properties. These signboards should be fortified at the earliest.

SYED ASAD ALI Hyderabad