Comments on: Advertising analysis – EVO Wingle

By: Marketing Perspective

Marketing Perspective — Mon, 12 Nov 2012 07:33:53 +0000

Ms. Mahjabeen this article is pretty confusing. I would like your clarification on what it is about; a diatribe against the Wingle Advertisement or of PTCL company strategy as a whole?

Secondly from a marketing POV this advertisement is pretty catchy and has a high retention rate. That is one of the primary purposes of an advertisement to ensure that the target market actually knows and remembers your product advertisement. Considering that we get bombarded with so many product advertisements. And this ‘annoying’ ad, as you put it, has a very high retention rate. Tell me how many of the people can actually remember the service advertisement lyrics vs those that can actually remember the ‘wingle’ advertisement lyrics.

After reading your article, the PTCL marketing team would actually be very happy that their wingle advertisement is getting the buzz that they wanted. There have been many advertising campaigns that are annoying e.g HBL’s Mr. Bean series or the all too classic 0900-78601 jingle which have always been a hit with the masses.

By: Black-Swordsman

Black-Swordsman — Sun, 11 Nov 2012 14:19:44 +0000

Brought the new wingle USB on the first day of market rollout and returned it back to PTCL with 2 days; must say I was quite disappointed with the way the device performed.
For starters the advertised 9.3 mbps is didn’t materialize, although it which would have been ok if it had gotten some ware close it. However, the results of the speed test were beyond terrible; would you believe the device only achieved 0.3 mbps! Now I know the performance of the device varies depending upon location, so I took the device down to MM Alam road, the commercial and retail hub of Lahore to give it one more chance. The result was 0.8 mbps; better but still terrible IMO. If it didn’t deliver here, it won’t deliver any ware.
For reference, I also have a Wateen Wireless Device in my home with an advertised downloading speed of 1 mbps. When I did the speed test at around the same time did for the PTCL Wingle, it registered 1.2 mbps; talk about an overachiever.
The final nail in the coffin was PTCL’s customer service, if you are an existing PTCL subscriber, you deserve a medal; unhelpful with a tinge of rudeness thrown in for good measure. Hope PTCL sorts itself out and if it does I might give it one more shot but till then Ciao.

By: Junaid

Junaid — Sun, 11 Nov 2012 11:33:03 +0000

3G EVO Wingle is a great leap forward in terms of Internet connectivity. It’s versatility int terms of connectivity options and fast speeds of 9.3 Mbps makes it unique. I have used it as a standalone wi-fi router at home and it connects multiple devices with ease.

While traveling, I plug it into my car’s LCD and use GPS and other options. Its a must Buy!

By: Saad (@saad_durrani)

Saad (@saad_durrani) — Sat, 10 Nov 2012 21:34:58 +0000

If I am not wrong, all the new smartphones come with a USB charging brick. Can’t you plug the Wingle into the USB charging brick and start surfing? I think the Author should have asked a technology expert.

By: sdf

sdf — Sat, 10 Nov 2012 17:31:03 +0000

The writer is clearly a woman since her name is Mahjabeen and there is a photo of her.

And I think she has a point. It seems to me, instead of making a whole new product, and causing cannibalization between products, they should have just made the Nitro device fully functional and chargeable via usb (which cannot be hard). With the “Wingle” they took one step forward and two backwards since Nitro is the more versatile. Wingle is no good for all the new tech devices coming out: phones and cameras and many others that can connect to wifi but have no usb ports.

By: Taimoor

Taimoor — Sat, 10 Nov 2012 15:43:23 +0000

Who cares its an advertisement. I have never seen such scrutiny about an advertisement. We got more important things to worry about.

By: KH

KH — Sat, 10 Nov 2012 14:47:33 +0000

Yet another article by this lady which does not make any sense at all. I fail to understand when she moved from doing advertising analysis to a consumer tester role passing judgements on technology that she doesnt know about

By: Kashif

Kashif — Sat, 10 Nov 2012 13:18:38 +0000

Most USELESS article. Please use your talent for some thing better and worthwhile to write.

By: Khurram

Khurram — Sat, 10 Nov 2012 10:16:17 +0000

A completely unresearched analysis. It is a great improvement since users who dont have access to wifi (such as on their desktops) could also use usb. It is a multi purpose device which has both usb and wifi functionality. I have both a laptop and a desktop and with my current Nitro Wifi device I cant connect it to my computer directly so this device solves that problem. You also needed a separate adapter to charge this device which is not necessary now since ti could be charged by directly plugging into the computer. Again a nifty improvement.
As to your analysis that the only improvement is that in areas that dont have a nitro availability in those locations it connects at evo 3.1 speeds. Again completely off-base. ALL nitro devices are backward compatible which means even if you plug in a previous generation nitro in an area with no nitro 9.2 accessibility it will connect at evo 3.1 speeds so technically this does not qualify as an “improvement”.

But in any case although i love the features I dont like the package coming with this. There is a serious downloading cap on it which means atleast in my case my cap would be reached after 4 days worth of downloading so I would rather stick my my NON wingle device.

Cheers

By: HQ

HQ — Sat, 10 Nov 2012 10:14:31 +0000

Mr Mankani I guess you didnt bother to actually research the product before writing this piece. the USB Adapter does require an external power source which can be an electric socket, hence it can be used in public without worrying about battery issues.
furthermore the internet speed average that you were so eager to point out has nothing to do with the ad or the company. The average is low due to PTA restrictions on 3G and 4G for mobile. combined with internet restrictions and infrastructure provisions there isnt much that service providers can do to enhance that.