EFU Life Assurance Ltd started its operations in 1992 and is the largest private sector life insurance company in Pakistan. It is part of the EFU Group, which includes EFU General and Allianz-EFU Health.

EFU Life has a strong insurer financial strength rating of AA by JCR-VIS Credit rating agency and is also ISO 9001: 2008 certified. EFU Life provides diverse financial planning solutions catering to all segments of our society.

Child financial planning tools are one of the most popular products, offering education and marriage policies.

Parents can plan the future financial needs of their children such as higher education and marriage expenses from affordable medium- to long-term plans.

In addition, EFU Life offers products for general purpose savings and retirement, along with the valuable protection of life insurance.