Bollywood dreams of America
Lebanese director Ziad Doueiri, delivers a speech as Bollywood actress Priyanka Chopra, and jury president and British film director John Boorman applaud after Doueiri won The Golden Star award, the festival’s grand prize, for his film “The Attack” during the 12th Marrakech International Film Festival in Marrakech, Morocco.—AP Photo
MARRAKECH: For once, the storytellers, snake charmers and food stalls were gone from Marrakech’s main square and in their place pulsed a crowd of thousands of people waiting to see a legend of Indian cinema who has attained superstar status here in Morocco.
”Shahrukh Khan! Shahrukh Khan!” the young men and women chanted in the chill night air, waiting for the 47-year-old Indian screen legend to make a brief appearance as part of the Marrakech International Film Festival’s tribute to 100 years of Indian cinema.
Bollywood, the Mumbai-based Hindi film industry, may still be struggling to make its mark on American and European audiences, but its trademark hours-long epics filled with the riotous spectacle and glamorous stars have enchanted audiences in the Middle East and North Africa.
The Indian actors and directors attending the Marrakech festival, which began Nov. 30 and ends Saturday, expressed surprise over their rapturous welcome in Morocco, even as they talked of one day spreading that same appeal into Hollywood by altering the tried and true formulas of Indian film.
”Marrakech is quite surprisingly into Bollywood. It’s amazing,” said director Prakash Jha, known for films tackling serious social issues with the Bollywood tactic of big stars and musical numbers.
”We just attended one of my films, ”Chakravyuh,” and I was surprised at the number of people there who knew us and were into Indian cinema.”
Moroccans have enjoyed Bollywood for decades, first in inexpensive theaters showing Arabic-subtitled Hindi films in low-income neighborhoods, then via pirated DVDs available in bazaars.
On Friday night, there was no doubt about the devotion among the seething crowd in Marrakech’s Djemaa el-Fna square with tough looking young men yelling ”I love you” as Khan lip-synched and danced to some of the hit tunes from his 75 movies before plunging down to the crowd to shake people’s hands.
In 2011, he was the guest of honor at the Marrakech film festival, which this year celebrated 100 years of Indian cinema, according to festival director Melita Toscan du Plantier.
She said Moroccans adore Indian movies and were celebrating the centennial one year early to get the jump on other festivals.
”It is a cinema which speaks about love without nude scenes and is colorful and joyous and makes people dream,” she said in an interview.
This year’s festival, including a tribute delivered by legendary French actress Catherine Deneuve, included more than 30 names from Bollywood, including at least half a dozen big stars such as elder statesman Amitabh Bachchan, 70, who has helped popularize Indian cinema around the world.
The industry produces more than a 1,000 films a year, with about a third of that coming from the Hindi-language Bollywood, and sells about a billion more tickets than Hollywood, though annual revenues are only about 10 per cent of Hollywood’s $30 billion annual revenue.
Bollywood actress Priyanka Chopra, Ileana D’Cruz, and film director Anurag Basu, poses for the photographers as they arrive at screening for “BARFI!” at the Jemaa El Fana Square during the 12th Marrakech International Film Festival in Marrakech, Morocco.—AP Photo
Indian audiences are vast but pay little for their tickets, leaving Indian studios eager for overseas audiences, such as Indian diaspora communities abroad that appreciate the action flash and spectacle.
More lucrative than North Africans and Middle Eastern audiences are those from America and western Europe, which so far seem to be immune to the lush charms of Indian cinema.
There have been a few American movies by Indian expatriate directors that have done well, such as Mira Nair’s 2001 ”Monsoon Wedding” and English director Danny Boyle’s Oscar-winning take on Bollywood, ”Slumdog Millionaire” in 2008.
But for the most part India’s blockbusters aren’t making it into Western theaters in any great numbers, something that many in the industry hope is set to change.
”Especially now, it is changing times for Indian cinema. …. We are on the threshold of being able to do some stuff internationally vis-a-vis our films, without changing them too much,” Khan told journalists. ”I feel we are on the verge of something really wonderful.”
Khan admitted that Indian movies can be a difficult sell for some audiences, given their lack of coherent plots and linear story development. But he said that could be helped with more Western input.
”A lot of people in India would criticize me for it, but I think you need a huge amount of Western writing help to get the form. The creative should be the same, Indian creative,” he said.
Bollywood is entering a new phase featuring better and more diverse films, said Mumbai-based film critic Aniruddha Guha, even as it continues to make the traditional three-hour ”masala” blockbusters featuring, song, dance, adventure and romance to appeal to a broad Indian audience.
”The difference is in that the number of good films being made each year, and by good, I mean films that attempt to tell a story without falling for conventional traps, (and) which are technically sound and largely display good acting, have been going up,” he said.
He said Hollywood has both the massive blockbusters, which are often of questionable artistic value, and well-crafted smaller films that appeal to a different kind of audience.
“Bollywood needs to strike that balance,” he said.
“If you want to be attractive to European or American audiences, you have to be more than just traditional culture,” said actor Abhay Deol, known as a rebel in the industry for often bucking the standard Bollywood approach. “I don’t think until we break that traditional mold, we will be able to break into that crossover.”
Director Jha, who began his career in India’s small alternative film sector, has made a name for himself by making controversial films about daily problems, including the trademark song and dance.
His 2012 film “Chakravyuh,” which also starred Deol, focused on the crushing poverty that has sparked a Maoist revolt in central India, yet still had the love story and the songs–including one that ran afoul from the censor board for its ridicule of country’s biggest business family names.
“There are two Indias. One is bright, shining and developing into heaven, and there is a whole big India that is suffering,” he told The Associated Press. “The battle in the forest has now spilled into the neighborhoods.”
He admitted that to make his films work commercially he has to tone down the criticism and the realism, but at least they get the ideas out. India’s Maoist rebels actually praised the movie for trying to tackle the issues, though they quibbled about some aspects of it.
For now, India’s classic song and dance fantasies continue to enthrall crowds in Marrakech and elsewhere, but the world may soon be seeing a different face to Bollywood.
Pakistani people are addicted to bollywood movies.So many bollywood related posts in DAWN tells all the story.
Bollywood is usual bollywood. Love it or hate it but it is here to stay and make its mark. Its the only entertainment industry which is presenting a meaningful challenge to the mighty hollywood.
It may be predictable, lame, crazy songs and dances, usual heros and villains but still it is loved by the masses all over the world. it must be doing something right.
but to be fair they have produced some good stuff over the years.
in all indian movies it starts with boy or a girl falling in love with each other and in the end they get married. film finished. the remaining 2 hrs and 45 minutes of movie is filled by lame suspense and songs and hollywood charba.
thats y i hv not seen a single bollywood movie since 2004
being ignorant and stereotyped with hypocritical attitude would surely deprive you from some finest movies.and that makes you a person confined to a well.
I’ll give you one name. Gangs of Wasseypur.(part 1 and 2) since you’ve mentioned, you’ve not watched any movie since 2004.
Go on explore some more. Dont just spill hatred. Peace.
Bollywood movies are screened in US also and in my small town of Albany,NY at present two Indian movie are running simultaneously.Each Friday the movie released in India is released here also.
YES PRAKASH BOLLYWOOD MOVIES RELISING ALL OVER THE WORLD IN ARAB WORLD ITS RELISING ON THURSDAY
It’s waste of time and money to watch Indian movies as most of them are copied from Hollywood movies, Indians lack creativity.
Exactly correct, so I am waiting for the last 100 years for a Pakistani movie to arrive on these shores
Man, waiting for 100 years? you are an old man….
Then how come when I go for a bollywood movie for pure entertainment, I see more Pakistanis than Indians?
…And yet you continue watching Indian Movies!!! Also, going by your logic, considering the state of cinema in Pakistan, creativity in Pakistanis, it seems is non – existent!
You are right & Pakistan’s movies better than Hollywood. Sour Grape
After hollywood, most of the creative juices of bollywood comees from pakistan film industry, which is extremely rich in talent and creativity, but unfortunately low in resources.
Right on. Nobody watches bollywood movies.
very true,,,, write any indian movie name along with suffix “copied from” in the google search and it will bring out the name of movie its copied from.
anyway you got thumbs doun becoz u speak of truth and most reader over here are either indians or india pujaris
Well it is not true, some of the Indian movies are really original, have great substance and interesting, some of the Hollywood movies are total rubbish, yes or no?
Just because “made in India” does not make them good or bad.
You don’t know much about Indian movies. Do you? I wish some were copies of Hollywood movies.
Who is forcing you to watch ?
Khan,
You better watch PTV & Lollywood
Grapes are sour- Mr. Khan.
Please watch Indian movies. Indian film industry is in great loss because you dont watch their movies.
Do u even have an industry of your own to say this,pakistanis like bollywood overwhelmingly,world likes it,we serve it differently to the audience and thats what clicks with them,its not the usual cliches of hollywood,bollywood stands out with its own creativity and excellence
Ya sure why dont you just confine to the highly creative stuff from Kyber Pakhtunwaaa or Balocihistan entertainment or even blasphemic stuff that keeps on originating from your part of world…you guys would be the last breed to give us lessons of creativity or success.
you can get jealous. but it it is nothing worth of anything!