Landline telephony rings again
LANDLINE telephones have traditionally been the bedrock of communications in Pakistan, serving as the only means of connectivity since independence. They were like a must-have fixture in a house and considered a part of the family. For over three generations, landline phones remained the main vehicle of communication, used to run a business or keep in touch with family. But during the last few years the trend has reversed, as consumers are having more options through cellular phone services.
More and more people are opting for mobile phone services due to the convenience of on-the-go connectivity. I have been a proponent of the family phone, the name I have given to landline phone, and rely on it for my daily communications needs. It seems, in the wake of the suspension of cellular services which is now a day to day affair, the glory days of landline telephony are back. On religious occasions such as Eid and Ashura procession and important national days and political rallies, cellular services blockage seems the order of the day. In an instant, the major source for communication vanishes, paralysing the social and economic life and making it impossible to communicate or carry out the routine daily activities. The same happened during the recent long march when cellular services were suspended from Lahore to Islamabad. This stalled life in its tracks. During this time, the only source of reliable communications remained PTCL landline services.
Another thing we forget about landline line telephones is that it’s rather a family phone which serves the whole house. On occasions family members sit around the landline phone to talk with relatives and friends. This makes landline phone an unparalleled experience.
Not only this, there are many remote parts of the country where the mobile network just does not work. In places like these landline remains the only source of connectivity even today.
In the wake of this frequent suspension of cellular services, the importance of landline has risen again. Also, the way landline services are evolving with additional data offers and calling packages, its importance cannot be undermined.