On Wednesday, the All Pakistan Newspaper Society inaugurated a two-day South Asia Media Summit. Media executives from India, Pakistan and Sri Lanka spoke about how the industry must change in response to rapid developments in both technology and media culture.

Each session of the conference, held on the occasion of APNS's 60th anniversary, was named after a different James Bond film.

According to Sarmad Ali, President of APNS, the media is like Ian Fleming's famous spy, using new tools to counter new challenges as they emerge. "Like Bond, the media has to remain up-to-date and vibrant," he said.

Subhash Chandra, the chairman of the Essel Group and Zee network, was the keynote speaker on the occasion.