Author Archives: Mahjabeen Mankani
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22nd January, 2013
The story of every home
By writing the story of what happens in every home, Shazaf Fatima Haider seems to have won many hearts with her first novel, How It Happened.
By writing the story of what happens in every home, Shazaf Fatima Haider seems to have won many hearts with her first novel, How It Happened.
2nd December, 2012
Celebrating UAE’s glory
With UAE celebrating its 41st National Day on Sunday, December 02, 2012, Dawn.com gives you a glance of the country, its buildings and attractions.
With UAE celebrating its 41st National Day on Sunday, December 02, 2012, Dawn.com gives you a glance of the country, its buildings and attractions.
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17th November, 2012
Advertising analysis – Jazz Jazba
I fail to understand how Mobilink can so blatantly talk about Jazba when the logo itself is copied.
I fail to understand how Mobilink can so blatantly talk about Jazba when the logo itself is copied.
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10th November, 2012
Advertising analysis – EVO Wingle
The jingle is completely uninspiring where 'wingle' is used as a filler word because they seem to run out of words to rhyme it with.
The jingle is completely uninspiring where 'wingle' is used as a filler word because they seem to run out of words to rhyme it with.
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3rd November, 2012
Advertising analysis – Shoes for Everyone
A clever way of gaining the viewers attention was keeping the name Servis almost nonexistent in the advertisement.
A clever way of gaining the viewers attention was keeping the name Servis almost nonexistent in the advertisement.
12th October, 2012
The Fashion ComPassion Launch
Fashion ComPassion is a premium ethical fashion house that represents socially responsible luxury brands in the UK. Their Mission is to give a global platform…
Fashion ComPassion is a premium ethical fashion house that represents socially responsible luxury brands in the UK. Their Mission is to give a global platform…
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29th September, 2012
Advertising analysis – Pepsi: Made for cricket
It appears that gulping down Pepsi will tell you what you’re made for; while helping you get rid of a ridiculous fashion sense.
It appears that gulping down Pepsi will tell you what you’re made for; while helping you get rid of a ridiculous fashion sense.
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15th September, 2012
Advertising analysis – Insensitive pop-up ads
“Cricket fans were taken aback by the Service bus pop-up as it reminded them of the Lahore bus attack on the Sri Lankan team.”
“Cricket fans were taken aback by the Service bus pop-up as it reminded them of the Lahore bus attack on the Sri Lankan team.”
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8th September, 2012
Advertising analysis – The ‘chai’ culture
When marketing a tea brand, Pakistani advertisements inadvertently, or not, end up trying to sell their product to women by selling women themselves.
When marketing a tea brand, Pakistani advertisements inadvertently, or not, end up trying to sell their product to women by selling women themselves.
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31st August, 2012
Advertising analysis – 7UP Time
The fact that a character with a triangular face and eight locks of stand-up hair could dominate an entire era is proof that simple creativity works.
The fact that a character with a triangular face and eight locks of stand-up hair could dominate an entire era is proof that simple creativity works.
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25th August, 2012
Advertising analysis – Omung Lassi
It’s hard to tell why or how Guru, ho ja shuru is associated with the most popular drink consumed in Pakistan.
It’s hard to tell why or how Guru, ho ja shuru is associated with the most popular drink consumed in Pakistan.
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18th August, 2012
Advertising analysis – Ufone 14th August TVC
Our commercials should have a concept with immediate brand recall rather than just playing with our emotions.
Our commercials should have a concept with immediate brand recall rather than just playing with our emotions.
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14th August, 2012
How independent are we?
"What is freedom if it does not include liberation from hunger, inequality and injustice."
"What is freedom if it does not include liberation from hunger, inequality and injustice."
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11th August, 2012
Advertising analysis – UBL Omni
The way they introduce the simply put ‘Tareeqa badlo’ message, painted on the wall, speaks immensely for itself, and to the right audience.
The way they introduce the simply put ‘Tareeqa badlo’ message, painted on the wall, speaks immensely for itself, and to the right audience.
4th August, 2012
Advertising analysis – Zong Flutter
Magical dreams, surreal surroundings, handsome, suited man – It is petrifying to know the ’dreams’ Zong thinks Pakistani women have.
Magical dreams, surreal surroundings, handsome, suited man – It is petrifying to know the ’dreams’ Zong thinks Pakistani women have.
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28th July, 2012
Advertising analysis – Pepsi
Duniya hai dil walon ki: As far as we know it, Dil wale means those who are kind. So why didn’t Afridi and Misbah just share the bottle?
Duniya hai dil walon ki: As far as we know it, Dil wale means those who are kind. So why didn’t Afridi and Misbah just share the bottle?
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14th July, 2012
Advertising analysis – Omoré
Just because you’ve had a bad personal experience with your kindergarten teacher, it’s really not a good idea to retaliate through your own product.
Just because you’ve had a bad personal experience with your kindergarten teacher, it’s really not a good idea to retaliate through your own product.
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15th May, 2012
What really happens in the inspiration room
London is my adopted child and Karachi my own blood. I returned with great hope to bring a change in the design attitude of my own blood, not in an almost perfect child.
London is my adopted child and Karachi my own blood. I returned with great hope to bring a change in the design attitude of my own blood, not in an almost perfect child.
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3rd April, 2012
Memoirs of the city
By isolating the senses, it was remarkable how the Empress Market and Frere Hall transformed from what they usually have to offer.
By isolating the senses, it was remarkable how the Empress Market and Frere Hall transformed from what they usually have to offer.
