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The three-part campaign
that WON the First Place Award
for Best Campaign in the Community Service Category at the International Newspaper Marketing Association (INMA) Awards in Chicago, USA
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The First Part |
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Towards
Catastrophe
“My feet tremble, the earth shakes, my
satchel
slips away from my hand, the sky
beckons. Shall
I go alone… Mother?”
Behram,
11 years old
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In December last year, DAWN launched a public
awareness campaign on behalf of DAWNRELIEF, to communicate
the voices of Behram, Khadija and Baby Asghar, and to help
convey, to over half a million DAWN readers, the devastation
faced by the four million survivors of Black Saturday.
As part of a deliberately focused approach, DAWNRELIEF
adopted a cluster of five villages in Hattian Tehsil, Azad
Kashmir, that was amongst the worst hit areas by Black Saturday.
Today, thanks to you – the readers of DAWN – DAWNRELIEF has
successfully facilitated the survival, well-being and
dignity of approximately eight thousand residents in our
tent villages in the Upper Jhelum Valley.
This spring, DAWNRELIEF has additionally initiated the task
of setting up permanent vocational centres, schools,
hospitals, community centres, water supply systems,
irrigation channels and homes. We are
committed to helping the survivors of Black Saturday leave
their fears and tragedies behind them, and to enabling them
to embark upon a new life.
Special Credits:
Campaign Photographs by
DAWNRELIEF volunteer Arif Mahmood
Design by Tannaz Minwala, Mannan Hatim Ali & their team at
Creative Unit
Copy and Information by Fahim Zaman Khan & Javaid Ayub of
DAWNRELIEF and the Circulation and Business Development &
Research departments at DAWN
Now is the
time to help us. So we can help them to help themselves.
DAWNRELIEF’s package
options target specific
earthquake relief needs. |
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The Second Part |
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In Deep Anguish
“These canvas walls shall not be my prison. With
your
help, my
unbroken spirit shall soar to the
skies…”
Khadija, 19 years old
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The Third Part |
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The Privilege to Daydream
“In this box, I dream sweet dreams of becoming
an air
force pilot one day.”
Baby Asghar, 21 months old
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