‘Nobody in Pakistan watches cricket on livestream’.

This is a mere perception which is not supported by actual facts. The fact is that with the dawn of the digital age, internet penetration in Pakistan has gone over 20%, with one out of 5 Pakistanis using the internet as their primary choice of media exposure.

As a first foot forward, PCB's official media marketing right holders of the HBL PSL, Blitz Advertising launched Pakistan’s first exclusive content livestream (in partnership with ITW and Trans Group) on cricketgateway.pk, exclusively for PSL 2017 viewers.

With over 1,800 unlicensed streams blocked on DRM, this initiative has proven to be a win-win for both advertisers and subscribers.

When it comes to numbers, Pakistan's first exclusive content livestream outperformed expectations and viewership crossed the one million mark in a record three days.

A 100% of in-stream ad inventory was sold and booked at 1.8 times the price expectation from the market and brands like Pepsi, Nestle, Haier, ABL, Oppo, Shell and 12 others flocked into the picture. Complete inventory lockdown was seen within 72 hours of opening.

"With 63% internet penetration in Lahore alone, livestream content will be King in times to come, and we look forward to exclusive content partnerships with major brands and agencies to establish our foothold as a premier digital content provider in times to come," Executive Director Blitz Advertising Kashif Amin said.

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