• BLOG   |  
    17th November, 2012
    Advertising analysis – Jazz Jazba
    I fail to understand how Mobilink can so blatantly talk about Jazba when the logo itself is copied.
  • BLOG   |  
    10th November, 2012
    Advertising analysis – EVO Wingle
    The jingle is completely uninspiring where 'wingle' is used as a filler word because they seem to run out of words to rhyme it with.
  • BLOG   |  
    3rd November, 2012
    Advertising analysis – Shoes for Everyone
    A clever way of gaining the viewers attention was keeping the name Servis almost nonexistent in the advertisement.
  • BLOG   |  
    29th September, 2012
    Advertising analysis – Pepsi: Made for cricket
    It appears that gulping down Pepsi will tell you what you’re made for; while helping you get rid of a ridiculous fashion sense.
  • BLOG   |  
    15th September, 2012
    Advertising analysis – Insensitive pop-up ads
    “Cricket fans were taken aback by the Service bus pop-up as it reminded them of the Lahore bus attack on the Sri Lankan team.”
  • BLOG   |  
    8th September, 2012
    Advertising analysis – The ‘chai’ culture
    When marketing a tea brand, Pakistani advertisements inadvertently, or not, end up trying to sell their product to women by selling women themselves.
  • BLOG   |  
    31st August, 2012
    Advertising analysis – 7UP Time
    The fact that a character with a triangular face and eight locks of stand-up hair could dominate an entire era is proof that simple creativity works.
  • BLOG   |  
    25th August, 2012
    Advertising analysis – Omung Lassi
    It’s hard to tell why or how Guru, ho ja shuru is associated with the most popular drink consumed in Pakistan.
  • BLOG   |  
    18th August, 2012
    Advertising analysis – Ufone 14th August TVC
    Our commercials should have a concept with immediate brand recall rather than just playing with our emotions.
  • BLOG   |  
    11th August, 2012
    Advertising analysis – UBL Omni
    The way they introduce the simply put ‘Tareeqa badlo’ message, painted on the wall, speaks immensely for itself, and to the right audience.
    4th August, 2012
    Advertising analysis – Zong Flutter
    Magical dreams, surreal surroundings, handsome, suited man – It is petrifying to know the ’dreams’ Zong thinks Pakistani women have.
  • BLOG   |  
    28th July, 2012
    Advertising analysis – Pepsi
    Duniya hai dil walon ki: As far as we know it, Dil wale means those who are kind. So why didn’t Afridi and Misbah just share the bottle?
  • BLOG   |  
    14th July, 2012
    Advertising analysis – Omoré
    Just because you’ve had a bad personal experience with your kindergarten teacher, it’s really not a good idea to retaliate through your own product.