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IN FASHION: Arrested Development
Photos: Fayyaz Ahmed
Ammar was in town for the opening of his new flagship boutique last week, located at 9th Commercial Lane at Zamzama. The invitation-only event was an opportunity for guests to view his fashion, accessories along with the exclusive stationery.
Ammar’s clientele is drawn to the complicated simplicity of his designs that are refined, soft-spoken and elegant with a dash of sensual daring. The designer knows his craft and has no fear of standing on the edge of style.
The store displayed Ammar Belal’s menswear casual, formal, shoes and ladies handbags and footwear. The casual collection for men has polo shirts, whereas the formal wear has everything from jackets in hues of black, white, brown and green, denim and shirts.
The success of ABCD, several LSA nominations and winning the face of the year at LSA was sure to take Ammar Belal places. Recently, the designer launched his first flagship store in Karachi after Lahore and Faisalabad.
The basement level of the store displays the highlight of the store, footwear for men, along with the casual polo shirts. One can also find some very exquisite handmade Italian shoes, plus snakeskin shoes manufactured in Venice, Portugal, Spain and Italy for the label. “Companies like Vero Cucio, Areaforte, Astore and Napole are working for me. It is a pleasure to introduce this exclusive shoe range. People would be accessible to high-end shoes, matching international standards and quality, and that too at half the price of a Gucci, Prada, JimmyChoo or Dolce & Gabbana,” says Ammar.
The main level displays jackets, dress shirts, cufflinks, handkerchiefs and a well-lit corner displays Ammar Belal stationary — ink pots, pens, magnifying glasses, notebook/diaries and writing pads.
The mezzanine floor of the building is dedicated to women’s handbags and shoes. Bags of all kind are in range, from totes to clutches, along with casuals and semi-formals. Some of the bags are one-a-piece each in Karachi, Faisalabad and Lahore. One can also find a range of high-priced, hand-stitched bags.
The ladies footwear has stilettos, pumps, wedges and bridal shoes, the latter with hard-cut swarovski crystals. The best among the ladies footwear are the Chanel-inspired sandals.The evening saw Aaminah Haq, Ayesha Omer, Fouzia Amir, Rizwan Beyg, Tapu Javeri, Ali Saleem and Mussarat Misbah among others there to support the designer. “Ammar Belal is a brand which defines luxury and sells things at half the prices. Where ABCD is casual, Ammar Belal is formal. ABCD is not gone, it will re-launch soon,” he added.
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