Yahoo passed Google in US web visitors in July

Published August 23, 2013
Yahoo CEO Marrissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. — AP Photo
Yahoo CEO Marrissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. — AP Photo

New York - For the first time in more than two years, more Americans visited Yahoo's websites than Google's, according to comScore Inc.'s Internet traffic data for July.

The research firm said Wednesday that Yahoo Inc.'s websites saw 196.6 million unique US visitors last month, while Google's sites had 192.3 million. The last time Yahoo was ahead of Google was in May 2011, according to comScore.

That said, Yahoo is still far behind Google in making money from the people who visit its websites. After stripping out advertising commissions, Yahoo's revenue came to $1.07 billion in the April-June quarter. Google's, meanwhile, was $11.1 billion by the same measure.

Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital advertising revenue this year, more than any other company. Facebook Inc. is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected. EMarketer's figures include mobile ads, which comScore does not count in its Web visitor figures.

It's hard to say if July's figures are a blip or the start of an upward trend for Yahoo. The company is in the midst of a turnaround orchestrated by CEO Marissa Mayer. Mayer, who recently clocked in a year at the helm of the Internet company, has described her plan for Yahoo as a "series of sprints" that will take several years to finish.

Shares of Google Inc. climbed $3.20 to $872.53 in afternoon trading. Yahoo's stock rose 79 cents to $27.85.

Opinion

Editorial

Smog hazard
Updated 05 Nov, 2024

Smog hazard

The catastrophe unfolding in Lahore is a product of authorities’ repeated failure to recognise environmental impact of rapid urbanisation.
Monetary policy
05 Nov, 2024

Monetary policy

IN an aggressive move, the State Bank on Monday reduced its key policy rate by a hefty 250bps to 15pc. This is the...
Cultural power
05 Nov, 2024

Cultural power

AS vital modes of communication, art and culture have the power to overcome social and international barriers....
Disregarding CCI
Updated 04 Nov, 2024

Disregarding CCI

The failure to regularly convene CCI meetings means that the process of democratic decision-making is falling apart.
Defeating TB
04 Nov, 2024

Defeating TB

CONSIDERING the fact that Pakistan has the fifth highest burden of tuberculosis in the world as per the World Health...
Ceasefire charade
Updated 04 Nov, 2024

Ceasefire charade

The US talks of peace, while simultaneously arming and funding their Israeli allies, are doomed to fail, and are little more than a charade.