Where's the beef? Not at Burger King's new India restaurant

Published November 10, 2014
The debut of the chain's New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement.
-AFP/file
The debut of the chain's New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement. -AFP/file

MIAMI: Burger King is famous as the home of the beefy Whopper hamburger, but not in India, where the American fast food empire opened its first franchise Sunday featuring chicken, lamb and vegetarian fare.

The debut of the chain's New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement.

“The Burger King team spent months developing a unique locally sourced menu that has been researched and tested by more than 5,000 customers across eight cities,” for its beef-free establishment in India, where many people object to the slaughter of cattle for religious reasons.

The Miami, Florida-based company said that among the “innovative” items on its Delhi menu are Whoppers made from mutton and chicken, and a paneer melt sandwich, made using a fresh cheese popular in South Asian cooking.

The new establishment opened Sunday at Select Citywalk, a popular shopping mall.

Opinion

Editorial

Football elections
17 Nov, 2024

Football elections

PAKISTAN football enters the most crucial juncture of its ‘normalisation’ era next week, when an Extraordinary...
IMF’s concern
17 Nov, 2024

IMF’s concern

ON Friday, the IMF team wrapped up its weeklong unscheduled talks on the Fund’s ongoing $7bn programme with the...
‘Un-Islamic’ VPNs
Updated 17 Nov, 2024

‘Un-Islamic’ VPNs

If curbing pornography is really the country’s foremost concern while it stumbles from one crisis to the next, there must be better ways to do so.
Agriculture tax
Updated 16 Nov, 2024

Agriculture tax

Amendments made in Punjab's agri income tax law are crucial to make the system equitable.
Genocidal violence
16 Nov, 2024

Genocidal violence

A RECENTLY released UN report confirms what many around the world already know: that Israel has been using genocidal...
Breathless Punjab
16 Nov, 2024

Breathless Punjab

PUNJAB’s smog crisis has effectively spiralled out of control, with air quality readings shattering all past...