Sonam Kapoor has cemented her name in Bollywood not only as an actress but also as a style icon. The Aisha leading lady, who is always styled by her younger sister, Rhea Kapoor, took to Twitter to announce that the duo will be launching a fashion line soon called 'Rheson'.
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The full tweet says, "My beautiful sister and I are starting a high street fashion brand called #rheson with shoppers stop! we are so so excited to give young real girls a #rheson to enjoy fashion without feeling insecure!!"
She also informed fans globally that they will be offering shipping worldwide.
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Talking more about the venture, Sonam shared: “We wanted to work on something that is owned by us and had our personal touch on every level. Our brand is called Rheson, a combination of Rhea and Sonam, phonetically pronounced reason. It’s a high street fashion brand meant for real Indian girls," reports bollywoodlife.com.
The sisters plan to keep the high-street brand affordable and accessible - starting at INR 400 and will go up to INR 4,000 - so that every girl who aspires to dress like them has the option to. The two will be working closely with a group of designers and plan to roll out 40-50 new pieces every couple of weeks.
'Rheson' is slated for a September launch this year.