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While it is understandable that every news channel depends on the revenue that it generates through advertisements, it is quite disconcerting to see a plethora of adverts that PTV Sports runs during the Cricket World Cup matches as soon it finds even the tiniest of halts in play.
The channel needs to understand that it is okay to run TVCs when the bowler ends an over, but it is not right to show a series of adverts when an umpire’s decision is being reviewed by the players in the middle.
For example, in the Pakistan-South Africa match, when the umpire gave Wahab Riaz out (LBW), instead of waiting for the decision to be reviewed, what the viewers got to see were a great many TVCs and when the match was shown again live, Sohail Khan was already at the crease. No more comments.
Published in Dawn, Sunday Magazine, March 15th, 2015
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Comments (28) Closed
Mar 15, 2015 11:05am
Pathetic
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Mar 15, 2015 12:04pm
Good you brought this up, they have gone really cheap in this regard.
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Mar 15, 2015 12:25pm
With not much cricket in Pakistan, this is the time for PT V to make money. For viewers if you are able to watch the match for free then you should be happy as elsewhere one has to pay for paid channels to watch the cricket.
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Mar 15, 2015 01:55pm
PTV sports is such an annoying channel to watch
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Mar 15, 2015 03:09pm
In most countries (including India) people pay premium to watch live sports on TV. How many of you pay extra to watch PTV Sports? I'm sure none. so shut up and be happy that you get to watch live cricket in a legal way without having to pay a single penny for it. The channels on the other hand pay a hefty amount to get the rights of live game and need to breakeven that and make some profit as well.
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Mar 15, 2015 03:28pm
PTV charges RS 35 per month from every household in Pakistan as TV licence fee yet they show adverts on TV. BBC charges licence fee in UK and their channels in UK have no advertisements. This excess revenue make TV a huge commercial entity and its funds are then used for foreign travel and political favours.
PTV should have no adverts...
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Mar 15, 2015 03:29pm
@PB PTV Charges licence from each house hold thru electricity bills.
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Mar 15, 2015 03:32pm
@PB
"Approximately 14m households each pay Rs300 (£2.50) per year, taken in monthly instalments by their electricity provider." Refere to this http://news.bbc.co.uk/2/hi/entertainment/6241013.stm
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Mar 15, 2015 04:31pm
PTV is making billions for charging electricity bill of each Pakistanis house hold. no where in the world is done this? some one please help poor Pakistani people to get rid of this extortion money.
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Mar 15, 2015 04:48pm
Agree and sometimes the Adverts rum in to 1 or 2 balls of the next over. Annoying really
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Mar 15, 2015 05:39pm
@PB we pay for ptv in our electric bills...have been doing it for years bro...
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Mar 15, 2015 05:53pm
If PTV and its authorities have any shame (any left over??), then they should stop squeezing the public for the licence fee at least..
Tons of money is already generated by cheap and stupid adverts... there is no transparency where all this licence fee is spent? All we see is an outdated and pathetic service..
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Mar 15, 2015 06:19pm
Every pakistani channle goes OTT with commercials!! Run by a bunch of amateurs.
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Mar 15, 2015 07:18pm
Some time not showed last ball or first ball of the over. They were showing 3/4 add between the Overs. How they sign the contact to show this way? or they violating the contract. or Extra add money is going..............................???????????????????????????
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Mar 15, 2015 08:38pm
totally agree...
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Mar 15, 2015 09:21pm
PTV officials are amateurs and are sleeping at the controls. They have no clue how to balance between main event and the ads. It is very annoying and sickening. As much as possible, I avoid watching PTV due to these flood of ads that they run.
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Mar 15, 2015 09:29pm
@PB you have your head buried in the sand. All tv channels make money running the ads but there is a balance between the ads and programs. You will not say what you said if you have watched sky sports or other international sports channels. PTV sports is simply horrible. I have never seen a sports channel as bad.
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Mar 15, 2015 10:06pm
I love PTV than any any other channel of PAk
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Mar 15, 2015 10:53pm
Pathetic ... We are sick one mobile phone company ad shown thousand of time. Consumer can only do one thing ... boycott of this mobile phone company.
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Mar 15, 2015 10:58pm
ptv sports is financed by the people of pakistan by paying Rs.35 ptv fee, which is being collected from every household through electricity bills.
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Mar 15, 2015 11:02pm
For the very reason i don't watch OTV sports at all, while on Ten Sports they are always contemporary with adverts ........
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Mar 16, 2015 12:18am
And what's with the volume of ads? It is usually twice that of the match itself, you have to reach for the remote everytime an ad comes on.
Yes, it helps to jolt me awake if I doze off during a match, but gets really annoying most of the time.
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Mar 16, 2015 12:48am
The programming on PTV sports with Dr. Nauman Niaz/Game on Hai, Journalist eyes is awesome. But way too man commerials.
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Mar 16, 2015 01:32am
More annoying is the quality of the ads. The sheer lack of creativity is shocking and extremely annoying.
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Mar 16, 2015 01:56am
yep, same cheap cell phones add again and again and again. I watched sky sports instead
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Mar 16, 2015 05:08am
@Usman start paying ptv 3000 pkr and then demand no tv adverts you can't treat ptv and bbc in the same level.
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Mar 16, 2015 06:42am
When people switch to other channels the same PTV will say "pakistanis are not patriotic enough to watch cricket on their own channels" I am glad someone brought this up because the bombartment of adverts with annoying loud music is really annoying. Secondly I am sure the guys who paid for the adverts also get annoyed when the ads are not even run in full......who comes up with technically lacking planning for our channels? I am sure must be a government appointee with NO experience in how channels are run....pathetic.
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Mar 16, 2015 06:54am
PTV collection of Rs35 per month from every household of Pakistan which has electric connection. PTV is the the most richest organization in Pakistan. How many countries collect TV fee ? May be few like BBC. they will not show any advertisement. We have indar negri chopet Raja.
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