Justin Bibis' World Cup anthem destroys celeb original

Published March 18, 2015
The video begins with the girls singing 'Baby' and then transition into 'Who Rules The World.' —Screen grab from the video
The video begins with the girls singing 'Baby' and then transition into 'Who Rules The World.' —Screen grab from the video

When a video of two girls who we've come to know as Justin Bibis went viral no one could have guessed that they were going to become stars in such a short span of time.

The Justin Bibi's claim to fame is their rendition of Justin Bieber's hit song 'Baby.'

Read also: Move over Justin Bieber, you've got competition!

The viral video:

With cricket fever in the air, it makes sense that the duo was roped in to sing a version of this year's anthem, 'Phir Se Game Uthadein', inspired by Matt Slogett and Kasey Carlone's famed 1992 hit 'Who Rules The World'.

In fact, the new video's director, Adnan Malik, says: "When I first saw the video of the girls on Facebook, I knew instantly that I wanted to find them."

The Justin Bibis were in competition with the original World Cup anthem released recently, which featured a star-studded lineup. However, that song, which featured the likes of Atif Aslam, Faisal Kapadia, Asrar and Jimmy Khan on the vocals, and includes celebrities like Aamina Sheikh, Adnan Siddiqui and Adnan Malik among others, fell kind of flat.

Read also: 'Phir Se Game Utha Dain': Yay or nay for new World Cup song?

No matter though, our Justin Bibis came to the rescue.

This new version featuring the Justin Bibis has the punch the first version was missing and is more close to home.

Where the first video was glamourised, this version is more relatable. The video begins with the girls singing 'Baby' and then transitions into 'Who Rules The World'. The track features the girls in the limelight, followed by a qawalli inspired rendition of "khail ka hai sama, josh mein hai jahan" for an interesting fusion that resonates well with the Pakistani audience.

The video's director, Adnan Malik shares how the concept for the video materialised: "You have to love social media because when I put out a call to action on Facebook, I managed to track them down. When Zoe [Viccaji] and I met them, we couldn't tell who was more starstruck — us or them! Zoe and Adnan Saeed, who produced the audio, mentioned that we should incorporate qawalli into the new anthem and so we decided to merge the two."

He adds, "Working with them was a great experience. It's a home-grown talent, which their mother has nurtured very well. Without any formal training, both sisters are extremely in tune."

Talking about the aesthetics of the video, Malik divulges: "The point was to connect with the audience and showcase the old, ethnic city of Lahore in all its glory."

—Screen grab from the video
—Screen grab from the video

The one minute 18 seconds long video features shots of the Badshahi Mosque, dancing horses and Lahore's pehelwaans, among other things to showcase the best of what Lahore has to offer.

Opinion

Editorial

Military convictions
Updated 22 Dec, 2024

Military convictions

Pakistan’s democracy, still finding its feet, cannot afford such compromises on core democratic values.
Need for talks
22 Dec, 2024

Need for talks

FOR a long time now, the country has been in the grip of relentless political uncertainty, featuring the...
Vulnerable vaccinators
22 Dec, 2024

Vulnerable vaccinators

THE campaign to eradicate polio from Pakistan cannot succeed unless the safety of vaccinators and security personnel...
Strange claim
Updated 21 Dec, 2024

Strange claim

In all likelihood, Pakistan and US will continue to be ‘frenemies'.
Media strangulation
Updated 21 Dec, 2024

Media strangulation

Administration must decide whether it wishes to be remembered as an enabler or an executioner of press freedom.
Israeli rampage
21 Dec, 2024

Israeli rampage

ALONG with the genocide in Gaza, Israel has embarked on a regional rampage, attacking Arab and Muslim states with...