Karachi Se Lahore is the third Pakistani film to hit our screens within the space of a month. Starring petite bombshell Ayesha Omer, the film had the potential to be a visual treat, but ended up looking distinctly amateur.

The revival of the Pakistani film industry is exciting, with huge strides being made in production values, but there’s obviously a long way to go. While some movies have worked hard on sets, costumes and cinematography, Karachi Se Lahore shows a lack of attention to these areas.

Channels like Hum TV have come to understand the importance of styling, hence the multiple designer hook-ups in Bin Roye.

Also read: In Bin Roye, fashion and cinema live happily ever after

Similarly the upcoming films Dekh Magar Pyar Se and Ho Mann Jahaan are sure to ooze style, with the likes of HSY on board. If we look at the three major female characters Karachi se Lahore, on the other hand, seems to have given little thought to the styling.

Admittedly Ayesha Omer plays a simple middle class girl in the film, but much more could have been done with her wardrobe. High street brands such as Fnk Asia, Sapphire and Gul Ahmed are all making great pret and yet none of that was showcased.

In fact, Ayesha wears a total of four outfits in the movie. The first is an elephant-print harem pant with a tank top and cardigan. I picked up exactly the same harem pants from the Grand Bazaar in Istanbul this summer. The look is casual yet chic, but the styling never really picked up as the film progressed.

Ayesha spends most of the rest of the movie in a white tank top, jeans and a leather jacket – an effortlessly stylish look that perhaps owes more to the actress herself than to her character.

Ayesha's style transfomation on screen yielded this casual chic look

We do initially see Ayesha’s character Maryum in a pink shalwar kameez. The short shirt and shalwar combo by Tena Durrani is bang on trend in terms of silhouette but failed to be memorable otherwise. Tena’s other outfit for Ayesha, on the other hand, is simply sublime and the best outfit of the film. The colourful ghagra choli is stunningly worked and pops on the screen.

Asked about the outfit, Ayesha says, “One of the things I love about Tena is that she understands how to work with different body types. Tena is always one of my choices for Eastern and Bridal wear.”

This gorgeous ghagra choli by Tena Durrani was the best outfit of the film — Publicity photo

The designer is close to Ayesha Omer and came on board with outfits for the actress due to that friendship. It’s a shame that the producers didn’t utilize Tena or other brands for the remaining costumes, which were woeful.

Eshita Syed plays Shezad Sheikh’s girlfriend but all of the outfits were simply dire, particularly her wedding outfit. Similarly, Mantaha Tareen Maqsood does an item number in a lengha choli that was slapdash and unappealing.

Eshita Sheikh and Mantaha Maqsood's style failed to impress — Publicity photo

In the same way, the movie shows a lackadaisical approach to styling in other scenes. One café scene in particular stands out. Shot in trendy Xander’s, the extras are particularly badly dressed – you never saw such an unfashionable crowd in Xander’s. They’d even put some awful bottles on the table along with Xander’s usual discreet flowers. If this was supposed to be any old café, as one of the movie insiders claimed, the extras shouldn’t have been holding Xander’s menus.

Karachi se Lahore is a prime example of the old style of Pakistani movie making, where actors are left to their own devices in terms of costume and styling. The movie had some very obvious corporate placements from Cornetto and HBL so how hard would it have been to rope in designers from Pakistan’s burgeoning fashion industry to handle the costumes? With a decent stylist on board, top brands would be happy for the sort of exposure that Pakistani films can now bring.

If designers can make film stars look great on the red carpet, they can do the same for them on screen — Publicity photos

The red carpet illustrates the synergy that is possible between the Pakistani film and fashion industries. Talking about her fabulous red carpet choices, Ayesha Omar explains that she doesn’t always wear big-name designers.

“Sometimes I’ll just pull something out of my own closet. However, I do often choose Shehla Chatoor or Elan. I have a petite frame so not everything works on me. I like the way that Shehla and Khadijah Shah will work with me to get just the right look. Shehla in particular is someone who will go that extra mile to whip up something unique in a short time.”

While Ayesha tends to do her own styling, stylists such as A Wardrobe Affair, Haiya Bokhari and Tabesh Khoja are helping Lollywood starlets make an impression on the red carpet. Hopefully Pakistani producers will see the value of letting good stylists work their magic on-screen too.