Dayfresh milk brand - with 'no added preservatives'
Dayfresh sources milk from a single farm, ensuring tight quality control for supply from start to finish.
Sponsor content: This content is made possible by the sponsor and does not necessarily reflect the views of Dawn.com's editorial staff.
Dayfresh is Pakistan’s first milk brand that offers fresh milk in Tetrapak without any added preservatives, the company alleges.
With a plethora of boxed milk products available in addition to gawalas selling 'milky water,' healthy milk is hard to come by in Pakistan. Since 2009, an alternative has been gaining popularity for its shorter, more natural shelf life and fresh milk.
Dayfresh has built a name for itself by providing a healthy and safe product, exclusively sourcing milk from a single farm, ensuring tight quality control for the supply from start to finish.
The 4,000 cows on the farm are a premium breed imported from Australia, and are not injected with hormones or antibiotic injections.
A completely mechanised production process means the milk is, quite literally, untouched.
The Chief Executive Officer of Dairyland (which owns Dayfresh), Suleman Sadiq Mannoo is committed to achieving a lot more.
Along with its current product lineup ─ cow milk and a reduced fat version as well as flavoured milk and yogurt ─ Dayfresh is looking to expand into other milk-based and breakfast products, such as cheese, butter, and jams.
With the belief that the customer is the real brand ambassador, Dayfresh hopes to bring back a forgotten realness in the dairy world.
Sponsor content: This content is made possible by the sponsor and does not necessarily reflect the views of Dawn.com's editorial staff.
27
Comments (27) Closed
Feb 17, 2016 03:01pm
To Dayfresh/Dairyland:
Normal, 100% natural milk goes bad in a few days if not refrigerated. Dayfresh milk does not go bad if not refrigerated. What chemicals/additives/ substance are you putting in the milk to make it survive without refrigeration??
Hopefully the readers of this article will receive an answer.
Regards.
Recommend
0
Feb 17, 2016 03:29pm
...the company "alleges". Really?
Recommend
0
Feb 17, 2016 03:53pm
I live in Korea and two types of milk is available here.
1: Fresh Milk ( no preservatives are added). Such type of milk has simply 5-6 days expiry and is very expensive. Price is round about $ 2.5
2: Processed Milk ( preservatives are added) This type of milk can survive without refrigeration for months. Price is round about $ 1.7
PS @ AVID_READER. That milk is boiled and packed. Boiling and proper packing halt the antibacterial process for 3-5 days. It is confirmed. You can google it.
Recommend
0
Feb 17, 2016 04:39pm
I am a strong supporter of this idea. We all know what Dawn published a few years ago, also announced by Azizi on TV channel that the so-called UHT milk is nothing but white drink. If not bad for health, it is by no means good for health too. We definitely need pasteurized milk, which has been blocked by the UHT giants for years.
Best of luck Dayfresh.
Recommend
0
Feb 17, 2016 05:51pm
@Avid_reader : We have introduced UHT treated milk in Tetrapack packaging which ensures the long life of the milk. Our milk comes from our own farm which has 100% Australian cows to ensure the best quality of milk. We don't add any preservatives. If you would like, we can invite you to visit our farm to see the quality standards that our maintained at our plant.
Regards,
The Dayfresh Team.
Recommend
0
Feb 17, 2016 06:22pm
I want to visit dayfresh form to see myself of ur procedure because I already use ANHAR MILK of Sharif brothers form.
Recommend
0
Feb 17, 2016 08:25pm
I don't trust a company that "alleges"
Recommend
0
Feb 17, 2016 09:08pm
@Warda Mairaj - UHT - Ultra High Temperature. This process does increase the shelf life of milk, however, high temperature kills all the nutrients of the milk. So, all you're left with is white milky drink without the nutritional value of the real milk.
Of course, this type of milk is not bad for your health but the product is not 'real milk'.
Recommend
0
Feb 17, 2016 10:18pm
Why a "premium breed" imported from a Western country? Both India and Pakistan have native cattle and buffalos and the milk of some native breeds is even said to have medicinal properties.
Recommend
0
Feb 17, 2016 10:31pm
@Avid_reader : If fresh milk is immediately sealed from contaminant and there is no chance of any source of fermenting the milk, it will last long without additives or preservatives. The life would depend upon the degree of sealed freshness.
Recommend
0
Feb 17, 2016 11:44pm
multinationals like Nestle (& others but mainly Nestle) local UHT big players are Olpers will destroy this brand.
do it like in UK and India
Recommend
0
Feb 18, 2016 12:10am
@Avid_reader no additives, its how the milk is treated, meaning UHT. google it
Recommend
0
Feb 18, 2016 01:00am
@Warda Mairaj To ensure 'best quality' you bring in Australian cows? What's wrong with our cows? How would you feel If I bring in an Australian who knows the difference between 'alleges' and 'claims'
Recommend
0
Feb 18, 2016 01:11am
@Avid Reader, if you pasteurize the milk at 70 degree for half an hour, 99% of the bacteria is killed. And if you pack it in a material which does not allow external bacteria to enter, the inner remaining bacteria will take a few days to flourish again and contaminate the milk. That what I would like to know is, if they are standardizing the fat at 3.5% or if the milk is packed with the same fat content as it comes from the farm?
Recommend
0
Feb 18, 2016 02:09am
Pakistan food administration should run analysis and make results available for the public. We must not dispute claims of day fresh milk folks. Most of foods we eat have some sort of stabilizing additives. This is the job of our food administration to see that additives are not harmful as bulk of milk is consumed by out little babies and children. Let's wait and see.
Recommend
0
Feb 18, 2016 02:37am
Pay someone like ISO or DNV and get it all certified, like most "legal'' companies does. Sure you may be right at this time but at the end of the day, urge for profit and demand always win !!!
Recommend
0
Feb 18, 2016 03:06am
There is no doubt pasteurised milk is far more nutritious compare to UHT, so along side using less hormones and pesticides control. Pasteurisation and cold chain management is required. Alternatively people drinking contaminated milky water for decades. Private and govt sector should take a lead on this one for sake of your children health.
Recommend
0
Feb 18, 2016 04:02am
good job, hope price is right for the poor public..
Recommend
0
Feb 18, 2016 04:03am
@Dr. Farooq Khan i dont think $2.5 is Expensive, in Australia it cost $3 for litter fresh milk and its cheap for us Down under.
Recommend
0
Feb 18, 2016 05:34am
@Avid_reader In the USA most of milk comes in either plastic or cardboard containers. By law milk can have no preservatives or chemicals ( unless flavored) . Process is to boil the milk and cool it down immediately. Besides this, milk is spun to break down its fat content evenly. Such milk can be kept in refrigerators for a minimum of two weeks. Please Google it to confirm.
Recommend
0
Feb 18, 2016 05:40am
@BRR I am sure there is no difference between "real" and UHT milk. Rest of the world drinks UHT milk as real milk. In the USA FDA would never allow UHT milk to be sold as 100 percent natural milk if there was significant different. Proper labeling is considered critical in the USA.
Recommend
0
Feb 18, 2016 05:58am
@BRR I do not think Ultra pasteurization kills nutrients. Better check your facts.
Recommend
0
Feb 18, 2016 08:38pm
@Avid_reader: if chemicals were added, why does it go bad in a few hours when you open the pack and leave it on the table, especially during summers?
What makes any food bad is bacteria. If you eliminate 100% bacteria through heat and protect the product from the sun, in a pack which is sterile inside (Bactria free), you get a germ free product and it stays fresh till you open the pack.
After opening the milk comes in contact with air which passes bacteria, the normal degeneration process starts and the milk gets spoiled, if left at room temperature.
One way of delaying the bacterial rate of growth is refrigeration because bacteria grow slower when milk is cooled.
It's just an advanced food protection technology which started with techniques such as salting, pickling, drying etc and today we have things like UHT. Hope that explains because it's pretty simple really.
Recommend
0
Feb 18, 2016 08:42pm
@Pasteurised Milk is more nutritious: is nutrition lost when you steam vegetables in a steamer where temperature exceeds 100' Celsius?
The same principle applies to UHT. It's kills the bacteria behold nutrition is retained since is a closed system (let's say unlike open lid boiling where nutrients can escape into the air).
Recommend
0
Feb 18, 2016 08:46pm
@Mrs. Phannay Khan our cows are economically not viable. Like everything else (PIA, Railway, crop varieties etc) the government hasn't done much in breed improvement through selective breeding and grading programs.
Our cows are best suited to local conditions but unless we improve their genetics, only high yielding imported animals would allow modern commercial farms to become viable.
Recommend
0
Feb 19, 2016 06:39am
Ladies & Gentlemen Seeing is believing Visit Dairyland Farm and see the process.
Other than Dayfresh all other companies Collect milk from different farmers from different part of the companies and attain different quality of Milk. While Dayfresh is owning their own farm and ensuring proper UHT process.If a Milk from contamination till 6 layers Tetra Pak packaging isn't exposed to air and light then chances of bacteria growth ate very rare. Dayfresh is using same process and in world the other example is Almarai and in Pakistan this technology is being used by Dayfresh. So no need to have doubt on Dayfresh. #Livereal
Recommend
0
Feb 19, 2016 03:49pm
Well ... I think its a really good approach, and i think dayfresh cares about our people, sometimes us brand loyal consumers dont like it when a new product questions are current consumption loyalties, the only way to comment here is when once we've tried out the product ourselves, tasted it, see how it effects our health over a months time, and then proceed on with opinions, my family is very selective and generally we become selective when we'ce once tried out our options, dont know about the effects yet, but dayfresh tastes is really good...
Recommend
0
