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ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (Pemra) has directed TV and Radio channels to "immediately stop" airing advertisements marketing contraceptives and family planning products, according to a notification issued to all media outlets this week.
The decision was taken, said the notification, in light of complaints received by Pemra against "undesired" contraceptives commercials being broadcast on electronic media.
"General public is very much concerned on the exposure of such products to the innocent children, which get inquisitive on features/use of the products," read the notification.
Parents have "shown apathy" on advertisement of such products and demanded a ban on their airing, it further said.
The regulatory body warned of "legal actions under Pemra laws" against media organisations failing to follow the directives on such ads.
Read: Pemra takes controversial contraceptives commercial off air
Pakistan is notoriously strait-laced when it comes to matters of sex and family planning is considered a taboo topic by many.
Contraceptive commercials are rare in Pakistan, where fear of backlash from the country’s religious, conservative right usually means advertisers avoid the subject altogether.
Pemra last year banned an advertisement by a condom brand, calling it “immoral” and contrary to religious norms after receiving a deluge of complaints from the public.
Pakistan's population bomb
Discussing contraception in public is considered taboo by a sizeable portion of the Pakistani population, while some experts warn the population is growing too fast for the country's natural resources to support it.
Pakistan's population is growing by around 1.8 per cent a year and is estimated to peak 240 million in year 2030. At this pace and if the population growth does not slow down, it will outpace Indonesia by 2030 as the country with the largest Muslim population.
Examine: Pakistan's population bomb: 240 million in 2030
According to the United Nations, a third of Pakistanis have no access to birth control.
Unprotected sex and STDs
There are over 94,000 HIV positive patients in Pakistan, making it the second largest South Asian country with the epidemic. Out of these, 16,000 are in Khyber Pakhtunkhwa (KP) alone.
Millions across the country suffer from sexually transmitted diseases of various types.
Experts say the biggest cause behind the increase of STDs including HIV is unprotected sex.
Read more
On DawnNews
Comments (115) Closed
May 28, 2016 10:13am
It's all about maturity. Which I think we lack to a very dangerous level
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May 28, 2016 10:16am
No hope. Pakistan will become the most populous country very soon despite of being such a water scarce country. Everybody knows that population growth should be kept in check but the authorities concerned are more interested in keeping the right wingers happy than protecting the interests of country. Sometimes I feel I am reading medieval history.
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May 28, 2016 10:18am
Good Approach.We must educate the Society through education not substandard ads... Welldone PEMRA
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May 28, 2016 10:16am
lol, where are we heading ? We laugh upon backwardness of Afghan but we need to pay a bit of heed towards ourselves. Banning such ads merely because of RELIGIOUS beliefs or MORAL grounds is absurdly foolish, we must track ourselves & make sure we don't become a reason of world to laugh.
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May 28, 2016 10:20am
Whats the issue....
We can weigh whats bad ...more malnutrition and STDs/ HIV or the commercials. Maybe we can set a code of conduct but we need to educate people that solution exist
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May 28, 2016 10:21am
good ban if most of pubic dont want
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May 28, 2016 10:31am
On one side pakistan government is banning Advertisement related to family planning on the other side Indian government working and vigorously spending on planning. There is so much difference on both side of the border.
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May 28, 2016 10:31am
But as to why the PEMRA waited for complaints and did not stop the Ad on its own is a big question. Are not the PEMRA members supposed to keep a watch ?
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May 28, 2016 10:33am
Good decision.
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May 28, 2016 10:37am
When will PEMRA ban an Indian films and news on Indian media. A regular part of daily news feature in our news feed on TV?
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May 28, 2016 10:37am
Population growth is Pakistan biggest problem, instead of asking channels to create awareness campaigns on this PEMRA has banned contraceptive ads.
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May 28, 2016 10:38am
@farhan - And how are you going to talk about it in the classroom when you cannot even watch a commercial in front of your family? Doesn't the article say that it's a taboo topic in Pakistan?
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May 28, 2016 10:46am
Condoms should be made available free of charge to married couples through doctors. We are overly sensitive to condom ads but not sensitive enough to ever growing population, poverty, lack of resources and educational opportunities.
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May 28, 2016 10:56am
@Daraab exactly maturity... nation only talk about it rather banning corruption and corrupt leaders... lack of education and of course maturity
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May 28, 2016 11:00am
Well done PEMRA.. there is no need to advertise such things.. I personally never met any single adult who does not knew about condom.. this product is for adults & adults already know well how and where to use it..
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May 28, 2016 11:03am
We are okay with the population explosion? Perhaps the government should conduct a nationwide census and once we find out we are over 250 million，then the gov. will have a different approach to “unethical ” ads.
Sex education from class 8 is a must.
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May 28, 2016 11:05am
This is a dangerous step. Lack of condom ads would increase unprotected sex and cause more AIDS cases and also rapid increase on population due to unplanned pregnancy cases.
It is high time, condom ads are restarted without thinking of irrelevant immorality.
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May 28, 2016 11:13am
Good going ... After a century we will be having some Jurrassic park kind of places on this planet where people can go and have a look how human societies used to live in medieval ages .
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May 28, 2016 11:36am
I think, rather than complete ban, why not set guidelines and only censor board approved Ads are allowed to air ?
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May 28, 2016 11:40am
Look who's crawling back into the stone age, Education? Our ppl watch TV instead of reading, why not work with these contraceptive companies to educate and advertise the products.
Ban Ban and more Ban.
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May 28, 2016 11:42am
Well done PEMRA!
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May 28, 2016 11:44am
Absolutely a correct decision!
The ads are more for marketing the product rather than actually adding some kind of a value and more importantly - not a good fit for our cultural and social acceptable conditions.
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May 28, 2016 11:47am
Tabboo ! Ban it - the ad is undesirable but use is not. Look at the exloding population !
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May 28, 2016 12:00pm
Good action by PEMRA, all contraceptive ads are against local cultural and religious values. Population control if required can be done naturally, not by condoms. Young children need to be protected from corrupt western culture. Indian media should be banned in Pakistan as it is getting too much corrupted by western values.
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May 28, 2016 12:02pm
All Muslim countries try their level best to stop 21st century in the same way they tried with previous centuries. Ottoman Empire successfully kept a ban on printing press for 300 years.
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May 28, 2016 12:07pm
Sign of ignorance! If the ad is well done there is no harm in it. Can help in controlling STD's. Ethiopia which had one of the highest rates of HIV , has almost controlled it by a massive educational campaign in the use of contraceptives. The quality of the ads should be improved.
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May 28, 2016 12:08pm
@farhan : And what would classify as a good approach? please elaborate.
About time we introduce sex education in classroom.
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May 28, 2016 12:10pm
Keep lightly beating ur wives and children unaware of healthy sexual practices ..start living in caves may be the next logical step ..of course u should take ur nuclear weapons with you too !!
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May 28, 2016 12:11pm
Well done Mr. Absar Alam. Keep scrutinizing commercials and dramas that are immoral in our society.
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May 28, 2016 12:19pm
Keep the people blind deaf and they will become dumb.
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May 28, 2016 12:21pm
Would they ban sexualised advertisement of commercial products and movie trailers?
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May 28, 2016 12:27pm
Fools! It is the need of the hour and your appreciating the band
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May 28, 2016 12:38pm
Moralities and ethics are two norms that needs to be extremely compromised for the sustainability of immature advertising industry in specific with a very poor record of creativity.
There used to be much decent adds for condoms in pakistan but as the time has proven now that the most catchy and appealing is the most nastiest and vulgar...
A MASALA RECEIPI.
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May 28, 2016 12:40pm
@Ann
Offcourse no one is against sex education....
But
Try to describe sex through a cheap condom add to your five year old... and see what happens.
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May 28, 2016 12:50pm
There are various means by which children can learn about sex. Condom use should be promoted and youngster should be educated for safe sex. Banning condom commercial is backward step.
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May 28, 2016 12:56pm
happy to see there is some regulatory control some where in this jungle.
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May 28, 2016 01:03pm
@S Hassan Naqvi . That i think is the only hope for the rest of the humanity
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May 28, 2016 01:18pm
Our kids could use some early awareness, considering the havoc their predecessors have inflicted as 'adults'.
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May 28, 2016 01:25pm
Then what about the public awareness??
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May 28, 2016 01:26pm
If air get polluted..ask people not to breath...
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May 28, 2016 01:40pm
@S Hassan Naqvi That is it
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May 28, 2016 01:44pm
What about item numbers which are getting very popular? Those should also be banned. They are spreading more obscenity than these ads.
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May 28, 2016 01:48pm
Welcome to the first door of the stone age
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May 28, 2016 01:54pm
We have a long distance to travel to reach the point, where our maturity level will allow us to absorb the commercialization of such necessary things. But it seems we are heading backward!
We need to understand this alarming situation, we need to understand the dire consequences of fast paced population growth, we need to understand that our resources esp. water resources will not be able to fulfil our needs if we did not control the population growth. What would be the point "showing apathy" over "undesired contraceptive adds", when every one will be fighting for its survival?
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May 28, 2016 02:03pm
This is another conspiracy against the poor population of Pakistan not to educate them on family planning and keep them hand to mouth,while the rich class have the ability and maturity of sex education and having a small family. Hippocrates in Pakistan!
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May 28, 2016 02:15pm
Again the same foolishness as usual. Again the Mullas have apparently poked their dirty nose in this matter also.
In Pakistan a big number of the people will dislike the Pemra decision.
Pleased do not ban such ads.
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May 28, 2016 02:18pm
I support the ban. but at the same time we need to educate our youth as well. adds are not the medium for it. esp the one Pakistani media shows.
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May 28, 2016 02:23pm
These people do not realize what havoc unprotected sex can cause and how much it will cost to health budget.
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May 28, 2016 02:26pm
No surprise at all, we will end in stone age sooner rather than later. Keep it up tooth less and rudder less institutes and their beneficiaries.
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May 28, 2016 02:26pm
those who are saying it's difficult for them to explain condom ads to 5 year old kid....ok but what about those people who haven't attended school and they are adults with little knowledge about this issue. To save you from embarrassment,why sacrifice their health? Parents who are educated, should be bold enough to explain these things to their children as soon as they hit puberty. Believe me it doesn't encourage them,but it makes them aware about dangers associated with unsafe intercourse. Have some faith in your child,and save them from disaster. A teenager is mature enough to understand risk associated with it. Keep one thing in mind,even if you won't tell your child about this,he/she is going to learn about this from other sources which can manipulate their minds. So don't behave as a pseudo moralist, just sit,and explain your child about this as a FRIEND in a scientific way.
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May 28, 2016 02:29pm
Now we should shut the family planning department as well
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May 28, 2016 02:43pm
These ads should be shown when most children are in bed
After 9pm when most children are a sleep.
Education should be given to young mothers and fathers at early age.
We as a country are over populated. Last 50 years our poltations has gone from 60 million to what it is today.
But we as a nation have not increased our production in the field of agricultural and industrial out put as much as increase in our poltations. End result we are becoming poor, apart from few currupt people in this country.
We know what we should do, but we are scared of speaking out.
As in the UK in the last 50 years it was around 60 million and is still around that.
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May 28, 2016 02:48pm
Pakistan media is too conservative
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May 28, 2016 03:08pm
Giving sex education is different but condom adds are very compelling to have dirty taughts the way they are protayed in adds. so good move if its about sex education then that should be introduced not through condom adds.
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May 28, 2016 03:08pm
the madness continues. First the CII pronouncements and now this. We are in dark ages.
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May 28, 2016 03:11pm
Another step towards the stone age.
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May 28, 2016 03:25pm
Please read the latest WHO and UNESCO reports that clearly warns about Pakistan's exploding population. It mentions that Pakistan will face food shortages for its population by 2020.
Not a single Pakistani leader or official has even talked about this issue.
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May 28, 2016 03:37pm
If you are banning this because this will influence your children . You should ban all porn sites and the internet itself . Awareness is the corner stone of any progressive society.
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May 28, 2016 03:44pm
With due respect, Pemra has not banned condoms in Pakistan. And I believe they are well known to general public anyway. It is the marketing tactics they have blocked. We need to respect Pakistani culture and question the adverts that challenge thequality family time in front of tv.
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May 28, 2016 03:49pm
An excellent article by DAWN below which warns that "Pakistan's population explosion may become a threat to the very existence of the nation."
http://www.dawn.com/news/1162513
Pakistan needs good family planning schemes right now before it is too late. I hope the leaders and officials in Pakistan focus on this issue with top priority.
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May 28, 2016 03:59pm
Family planning ads were never banned and were even funded by the govt. Populatio growth rate has actually come down due to the awareness abd availability of family planning. So all the people linking the banning of these condom ads with exploding population are really off the mark and making the usual knee jerk reaction. These ads were more cheap commercialism rather than having any real social value. Family planning has been promoted through much more decent campaigns in the past and can be done so in future too.
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May 28, 2016 04:28pm
An action taken completely in opposite direction.
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May 28, 2016 04:29pm
I don't see how by banning the ads will take us to stone age? Promoting it will not educate for safe sex but will definitely promote illegal sex. And thank you we dont want sex education in schools. Those are not our culture. Doctors and elders will educate us.
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May 28, 2016 04:43pm
@Noman Aziz
In India condoms are available across the country.
No one question .
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May 28, 2016 04:50pm
And Keep on breeding like flies . Popluation is the biggest problem not politician wadra or raw . Uncontrolled High popluation give birth corruption terroism and all evil.
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May 28, 2016 05:02pm
And no ban on Internet, do you think youth does not have access to it. Treating the symptoms and not the disease.
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May 28, 2016 05:06pm
Safer sex is very important. Condoms must be distributed free of charge among the parents by the Govt. to control the uncontrolled massive population explosion in Pakistan. Its a serious issue and NOT a joke. Millions of people in Pakistan are already suffering from sexually transmifted diseases including HIV Aids. Sweeping serious matters under the carpet won't help this country. Pemra should first educate itself and then issue notifications.
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May 28, 2016 05:24pm
@majid ....The door to the stone age is under construction ..
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May 28, 2016 05:27pm
PK seems to take 1 step forward and then 2 steps back. First how to beat women lightly and now this. Any mature state can talk about serious issue is a scientific/medical manner. No need to sexualize it and the message can be implied so kids can't understand it and can be played at times when kids should be asleep. For example after 9PM. Do you think that by hiding your head in the sand the problem will go away? Lets be honest, with the advent of the internet you think kids don't know about that subject?
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May 28, 2016 05:33pm
Banning condom ads is banning genuine awareness where as awareness of OTHER intense things is allowed.. what is the explaination for this...?
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May 28, 2016 05:35pm
@Ravi Vancouver You live in Vancouver I assume
You hypocrital rambling against western culture is laughable
Incidentally I have never figured out what is so glorious about our culture either,which completely disrespects women, hygene,humour...you name it
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May 28, 2016 05:38pm
The percentge of or country's population watching are own tv programs and commercials is very low ...will banning condom ads create a landslide.?
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May 28, 2016 05:45pm
In the interest of accelarating population growth rate this moral bomb was dropped. PEMRA should arrange to moderate such ads rather than ban them altogather. Population growth,if not checked effectively, will have disastrous social and economic consquences for this already struggling for survival country.
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May 28, 2016 05:48pm
@haidar Raza
In this world every one has his own standards for laughing. Do not afraid If world is laughing. Please be clear that France, Belgium, Sweden,....... has entirely different social and moral norms than Saudi Arabia, Pakistan, and Iran........
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May 28, 2016 05:55pm
@Tamil Guru
Please do concentrate on Irrigation and Dams engineering, Advance Agriculture, modern genetics, sophisticated food and crop sciences. Do not worry about condoms.
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May 28, 2016 05:56pm
@farhan But we're not doing that either, so not well done PEMRA!
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May 28, 2016 06:12pm
PEMRA is just doing its duty in response to parents' complaints, as the article mentions, no education in society can be done by a few individualistic's acceptance of either rigidity in religion or obscenity preached in the disguise of liberalism. Controlling population and educating people is not PEMRA'S job, obviously the governments have been failing for a long time to either control population or educate people through institutions. The governments haven't even conducted census for a long time now. What does our governments do? You can't let the country run on jungle's law, discipline is sorely needed at every level in Pakistani society.
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May 28, 2016 06:19pm
I have seen children in schools keeping these birth control pills with them, and selling them to other boys, as if it is a candy. These pills can work for urban people but not for rural. In villages you will find lot of Uncles younger than their nephews. Education is the solution
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May 28, 2016 06:24pm
Trying to find the easiest solution or the most convenient solution rather than a right solution (which is often a liye difficult route), only ends up widening the situation.
One cannot deny that information these days, is as easily available add the aur we breathe. If we as a nation fall to provide the right information at the right time to our kids it is quite likely that they would get the wrong information.
Explaining kids about condoms in the safer environment of their own house is far better than the kid learning about it outside.
As for raunchy ads, isn't it better to ban the ad agencies than to ban advertisement of the products itself?
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May 28, 2016 06:40pm
The relentless march back to the Stone Age continues. Well done, PEMRA!
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May 28, 2016 06:43pm
Very bold and eye-opening article. In a country where the population is exploding like a suicide bomber, condemning condoms is not a wise thing.
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May 28, 2016 06:45pm
Cheaf Justice should take notice of Pemra Chairman appointment
He was awarded just because he favor N Legue
Because of incompetent and bised people appointment organization lose there credibility
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May 28, 2016 06:48pm
I 'condom' this ban. As it is Pakistan has highest population growth in S Asia with total fertility rate almost double that of Bangladesh another Muslim country. We do not know how many people there are in our country as we do not conduct census for decades and now this. Does not PEMRA have anything better to do?
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May 28, 2016 06:53pm
Its good that people are inquisitive and talking about it. In fact the government should push through the issue of family planning and condom use. This is a positive thing. Change hurts sometimes but this is a good change. We don't want to be overpopulated like the neighbouring countries of India or Bangladesh with their endemic poverty and the vicious cycle they are stuck in. Birth Control and family planning are important aspects of making a better educated and functional society. More emphasis needs to be placed on it! Pakistani's its time to wake up and face the facts! we went from 32 million to 180 million since independence, enough is enough!
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May 28, 2016 07:03pm
Condom not only use for over population but it help to prevent various disease including AIDS. Discussing human right like transgender issues, discussing about woman maturity issues and many more sensitive issues are taboo in Pakistan. Indeed we are still living in dark ages
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May 28, 2016 08:27pm
PEMRA is a complete joke. It should be abolished and it's complete team should be put behind bars. It is bringing back Zia era
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May 28, 2016 08:41pm
Excellent steps taken by PEMRA. Such unethical and immoral ada should be abolished .
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May 28, 2016 09:09pm
@farhan - "Good Approach.We must educate the Society through education not substandard ads... Welldone PEMRA"
That was part of the education. Media can be one of the most powerful tools available to educate people on important issues. It seems that it is acceptable to have the population exploded and people living on scare resources than to educate people to control the population.
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May 28, 2016 10:03pm
@Daraab most mature comment on this board. Need more people to think along these lines.
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May 28, 2016 10:30pm
@sourav Ghosh I am in Vancouver, I respect all cultures and religions. I only stated that in Pakistan their moral, cultural and religious must be respected in media. Every person in this world must have freedom to follow his belief and culture.Muslims in general even when they are living in western countries don't like western culture. We should respect their personal choice for whatever reasons as long as they are living peacefully and don't try to impose their values on others.
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May 28, 2016 11:14pm
Quite right too. I don't have a problem with education but the ads are being run by commercial companies - who have no morality except to look after their shareholders
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May 28, 2016 11:22pm
I think the solution is to ban THE ACT altogether,for which you need some thing so bad that you cant dare to advertize it.
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May 29, 2016 12:27am
Excellent Decision!!!!
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May 29, 2016 12:28am
Banning condom ads on TV and radio, you are cutting off the illiterate population (most of Pakistan) from prevention of sexually transmitted disease education. Most people don't have access to birth control pills and the ones who cannot afford to bcp's will be exposed to std's.
The ones who act in risky behavior would not be affected by this move anyway.
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May 29, 2016 12:42am
Good decision.
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May 29, 2016 12:49am
It happens when brains are rusted with centuries old thoughts and are blind to see what is around us
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May 29, 2016 12:56am
The future looks hopeless. Watch as we regress and the world continues to grow around us and pass us by. We will hold on to our morals and ban condom ads while severely overpopulated countries like Bangladesh have managed to control their population growth rate through creating awareness and education, including ads for contraceptives.
All our government worries about is the female body and anything remotely connected with it. What women can wear, where they can study, if they should be allowed to get educated, who they can talk to, how they can be used to atone for the sins of men, how many children they should bear, how long they should breastfeed, when they should marry, how hard a beating can they legally be subjected to....and the list goes on.
I used to be proud of being from Pakistan. Now, I am not too sure.
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May 29, 2016 02:32am
Good decision. This will ensure all Pakistani families will have more children, and slowly over time we muslims will become the majority in the world.
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May 29, 2016 03:51am
If PEMRA wants to ban any advertisement they should ban that 'excuse me' ads going viral on youtube and facebook. Considering sex as 'taboo' topic and banning contraceptive ads is not the solution. We are a confused society and that's the prime reason for our sluggish approach towards prosperity. We need to work shoulder to shoulder with the world else we will be left far behind, perhaps in the hands of religious fundamentalist who would take this country to stone age.
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May 29, 2016 04:33am
India has 5 times the population of Pakistan. We still are happy and more educated.
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May 29, 2016 04:36am
What about NS Govt. so called "Milestones" ads on aired with billions of money. Absar Alam sb should look into this matter too.Muslims will any way grow it is truth but children sometimes asks odd questions while such things are telecasted on private channels.For HIV we can have another type of ads.
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May 29, 2016 06:09am
Ayoob Khan once said, if population in Pakistan is not controlled, men will eat men. He established effective family planning departments all over the state. During his time there used to be decent family planning adds on TV. Our progress is eaten away by unchecked population. We have to be ugly and blunt to control hence have to tolerate such adds.Most of the poor are living in single room and population is growing you can imagine what children must be watching at night.
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May 29, 2016 07:43am
Expecting PEMRA to do the right thing ...... is expecting too much.
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May 29, 2016 09:31am
Good Job PEMRA. Proud of your action.
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May 29, 2016 11:03am
All countries with enormous population are rapidly growing, 55% of food produced is wasted every year, total human population can be fitted shoulder to shoulder in Manhattan, why people are worried about human population.
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May 29, 2016 11:17am
PEMRA CHIEF justifying his placement
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May 29, 2016 02:17pm
@Ravi Vancouver Each culture has something to learn from the other, and no culture ever developed or evolved in isolation. The issue here is really one of practicality and common sense given Pakistan's exploding population and seeming lack of resources with regard to sexual health, which is a part of life.
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May 29, 2016 03:17pm
@The End is Near
Did you read the article?
Its not millions of people in Pakistan with STD/HIV. Its 94, 000 as per this article and 68, 000 (estimated), 41, 000 (lower value), 130, 000 (the maximum) as per the UNICEF data for 2013 which certainly have not jumped to a million in 2-3 years.
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May 29, 2016 07:45pm
@Anand It used to be seven times. Now it is five times and by 2050 it will be twice or even over take India's population. Good going, Pakistan!
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May 29, 2016 08:25pm
What a dumb decision, no birth control and no planning for future at all. Pemra banned Condom ads but it has several Pornographic web sites available in Pakistan for our youngsters.
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May 29, 2016 08:34pm
Pemra improved the image of the land of pure ! Three cheers!
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May 29, 2016 08:38pm
Pakistan should learn from India.
They do advertise in the national
TV about safe sex by way of condoms.
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May 29, 2016 09:43pm
the adds were little vulgar no doubt about it and can be better, but what purpose they'll achieve by banning them at all?
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May 30, 2016 02:42am
Let ads be subtle and aired when kids don't watch normally , I. E prime time. But birth control is an absolute must.
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May 30, 2016 07:38pm
doesn't a plastic bag work better?
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