The media is saturated by visuals, images, sounds, none of which manage to grab one's attention. Very rarely do we come across a campaign or a visual that stops us in our tracks and takes our breath away.

Telenor's Rawaan has done exactly that.

Rawaan is a teaser for something big. It is followed by a date and time. The teaser leaves one wanting more.

Glimpses of Rawaan depict captivating scenes from different parts of the country. Rawaan's aura is so spellbinding that we want to ruin the surprise for ourselves.

The term Rawaan stresses that we need to constantly be on a journey to find our destination wherever it may lie.

Telenor's upcoming surprise represents a journey in search of perfection.

What we know so far about Rawaan is a beautiful yet brief series of snippets caught on TV and billboards. These shots represent different facets of our cultural heritage and leave us wanting more.

This adds excitement to mystery as it injects something new into August 14 themed media offerings on TV recently.

Is a movie being released? A new TV series? Or is Telenor coming out with a new product or service?

We don’t know yet.

Could Rawaan be a journey to understand what it means to truly belong to a land and its people? Could it be a journey towards learning to own your culture and everything that comes with it?

Regardless of what it is or will turn out to be, Rawaan reminds us that the purpose of life is ultimately to find our destination, wherever it may lie. It represents a journey each of us embarks on in the search of perfection, peace, prosperity and fulfillment.

If there is something we can take away from Rawaan, it is that one must constantly keep striving for better things.

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