NEW YORK: Facebook is launching a “lite” version of it Messenger chat app.

It is aimed at emerging markets, where many people use older phones that don't have enough room to store or ability to run the full-featured application due to slower internet speeds or other issues.

“Messenger Lite” will be available on Android devices in Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela beginning on Monday.

The company did not say when it would be available in other countries or whether it is also coming to Apple devices (although Android is far more popular in emerging markets than even older iPhones).

There is already a “Facebook Lite” available for people whose phones are too old or simple to run the full-fledged Facebook. Messenger Lite is a similarly slimmed-down version of Messenger.

It will let people send text, photos and links but won't do video calls, for example. The move comes as the social media giant moves to force users to adopt Messenger if they want to send each other direct messages, instead of the main Facebook site or app. It is working: more than 1 billion people use Messenger each month.

For a while, there was a loophole you could log in to Facebook's mobile website to access messages. But Facebook is ending this option, too, so Messenger will be people's only option.

David Marcus, head of messaging products at Facebook Inc., said in an interview that Messenger's goal is to be a “product for everyone, not only people who can afford a higher-end device and more expensive data plan.”

He called the web-based messaging experience on Facebook a “remnant of the past” and added that he “can't think of any other mobile messaging service that has a web version.”

Facebook, he said, decided on the five initial countries to launch Messenger Lite in because there are a lot of Messenger users in these countries on older devices.

WhatsApp, the messaging app owned by Facebook but operated as a separate entity, is also popular in emerging markets.

Marcus said people use the apps for different reasons and they are not in direct competition. WhatsApp also has more than 1 billion users, and many people use both services.

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

China security ties
Updated 14 Nov, 2024

China security ties

If China's security concerns aren't addressed satisfactorily, it may affect bilateral ties. CT cooperation should be pursued instead of having foreign forces here.
Steep price
14 Nov, 2024

Steep price

THE Hindu Kush-Himalayan region is in big trouble. A new study unveiled at the ongoing COP29 reveals that if high...
A high-cost plan
14 Nov, 2024

A high-cost plan

THE government has approved an expensive plan for FBR in the hope of tackling its deep-seated inefficiencies. The...
United stance
Updated 13 Nov, 2024

United stance

It would've been better if the OIC-Arab League summit had announced practical measures to punish Israel.
Unscheduled visit
13 Nov, 2024

Unscheduled visit

Unusual IMF visit shows the lender will closely watch implementation of programme goals to prevent it from derailing.
Bara’s businesswomen
13 Nov, 2024

Bara’s businesswomen

Bara’s brave women have proven that with the right support, societal barriers can be overcome.