The Honda Civic has forever maintained a rather premium prospect for itself against a rather unruly competing vehicle, the Toyota Corolla.

While one is sporty, the other banks mostly on the fact that its reliability will make sure that you can ford streams and drive through puddles and bumps without causing wear and tear (the high prices of cars does make the driver skeptical of doing that anymore though). That said, I have met quite a few people who went for the Civic just because it wasn’t a Metro Cab.

The ninth generation of the Honda Civic (2012-2017), however, didn’t do much to add to the model's illustrious history. It was widely considered a failure. There was nothing special about the Civic anymore, or so the saying went. Its flair for sportiness was lost in its beige design, and it seemed a horse could boast more features than it could.

Honda knew it had to do something exceptional or be forever lost in the turbulence; and, despite customers’ woes on quality, I personally think it has pulled off a stunner with the 10th generation Civic (2017).

Its success has further been made evident by Honda Atlas itself after it recently announced that it has sold 150,000 units of all Civic variants to-date.

Since a while now, Honda has reported its official production and sales figures of the Civic and City together, so it is not easy to assess their individual sales performance. However, when you compare the sales of the Civic and the City from the period of July-August 2016 (5,295 units) with July-August 2017 (7,766 units), you get the impression that the Civic has been well received when, for the same periods in both years, Toyota has maintained a steady number of around 8,500 units of the Corolla.

Honda can do much better with its City too, if it positions it better as an alternative to the lower-spec range of the Corolla (the Xli and Gli). However, the same model has been kept in Pakistan for more than eight years now, which is a bit too long. This decision has seen the company lose its buyers to Toyota, and the problem is only compounded because the next new model of City will only be introduced locally when Honda introduces a new one globally.

Considering that a minor refresh had given a boost to the City's sales, be sure to expect a larger return for whenever the next City arrives.

It will, however, be interesting to see how and when the company plans for that, since it is already facing supply issues and its factory is running at maximum capacity.

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

Military convictions
Updated 22 Dec, 2024

Military convictions

Pakistan’s democracy, still finding its feet, cannot afford such compromises on core democratic values.
Need for talks
22 Dec, 2024

Need for talks

FOR a long time now, the country has been in the grip of relentless political uncertainty, featuring the...
Vulnerable vaccinators
22 Dec, 2024

Vulnerable vaccinators

THE campaign to eradicate polio from Pakistan cannot succeed unless the safety of vaccinators and security personnel...
Strange claim
Updated 21 Dec, 2024

Strange claim

In all likelihood, Pakistan and US will continue to be ‘frenemies'.
Media strangulation
Updated 21 Dec, 2024

Media strangulation

Administration must decide whether it wishes to be remembered as an enabler or an executioner of press freedom.
Israeli rampage
21 Dec, 2024

Israeli rampage

ALONG with the genocide in Gaza, Israel has embarked on a regional rampage, attacking Arab and Muslim states with...