WASHINGTON: Special counsel Robert Mueller has decided to scrutinise the connections between US President Donald Trump’s campaign and the data mining firm Cambridge Analytica, which has come under fierce criticism over reports that it swiped the data of more than 50 million Facebook users to sway elections.

Mueller’s investigators have asked former campaign officials about the Trump campaign’s data operations, particularly about how it collected and utilized voter data in battleground states, according to a person with direct knowledge of the line of inquiry but not authorized to discuss it publicly.

The investigators have also asked some of Trump’s data team, which included analysts at the Republican National Committee, about its relationship with Cambridge Analytica, according to two former campaign officials. The campaign paid the firm just under $6 million for its work in 2016, according to federal records.

Authorities in Britain and the United States are investigating whether Cambridge Analytica may have used data improperly obtained from Facebook to try to influence elections, including the 2016 White House race.

Mueller is leading a criminal probe into whether Trump’s Republican presidential campaign had ties to Russia and whether he may have obstructed justice.

The Trump campaign has distanced itself from the data mining firm, which had been financed by major Republican donors and, for a time, employed Steve Bannon, the conservative provocateur who later became Trump’s campaign chief executive.

Trump turned to Twitter on Thursday to boast about his campaign’s social media efforts compared to those of his Democratic opponent, Hillary Clinton, but it was not clear what prompted the declaration.

“Remember when they were saying, during the campaign, that Donald Trump is giving great speeches and drawing big crowds, but he is spending much less money and not using social media as well as Crooked Hillary’s large and highly sophisticated staff. Well, not saying that anymore!” Trump wrote.

A request for an explanation from the White House was not immediately returned.

The exact role that Cambridge Analytica played for the Trump campaign has remained murky.

Overtures To Trump

Staffers at Cambridge Analytica made several overtures to the Trump campaign before eventually being retained. They first requested a meeting in the spring of 2015 before the celebrity businessman officially announced his candidacy, according to four former campaign officials who were not authorised to publicly discuss internal operations.

Alexander Nix, the Cambridge Analytica CEO captured on sting video released this week, met then-campaign manager Corey Lewandowski to make a pitch for the data-mining company’s voter target products, including its so-called psychographic method.

Lewandowski passed, in part because the staff believed Trump would not be willing to make a sizable financial investment in an analytics firm, according to two of the campaign officials.

Cambridge then went to work for the campaign of Trump’s Republican rivals Ben Carson and Ted Cruz. But after Trump became the GOP’s presumptive nominee, the data firm reached out again, this time to Paul Manafort, who had replaced Lewandowski to become campaign chairman.

Manafort was also skeptical about the effectiveness of the firm’s methods, but Cambridge was hired, in part as a friendly gesture to the Mercer family, heavyweight Republican donors who helped fund the company’s launch a few years earlier, according to one of the former campaign officials.

With the Trump campaign concerned that the RNC might not fully invest in Trump he had clashed repeatedly with the organization Cambridge was retained. Campaign finance records indicate that the Trump campaign’s first payment of $100,000 to the firm came in July 2016.

Five of the firm’s staff members were assigned to work with the campaign’s digital director, Brad Parscale, at his Texas-based firm, where much of the campaign’s digital operation was located.

Parscale and Jared Kushner, the candidate’s son-in-law, emphasized using social media and particularly Facebook to better target voters and pressed its importance on Trump.

The campaign tapped Cambridge to build out a database of small-dollar GOP donors, a dataset the company had from its prior work for the Cruz and Carson campaigns.

But when it became clear the RNC would share its much-improved data operation with the Trump campaign, Cambridge became de-emphasized. Two of the former campaign officials said their tools were not useful, though Parscale, during a Google forum a month after the election, said the firm became involved in daily tracking polls and helped inform the campaign’s decisions on where to spend its resources.

All told, the Trump campaign paid Cambridge just under $6 million, according to Federal Election Commission records. The largest payment to Cambridge Analytica $5 million on Sept. 1, 2016 was made about two weeks after Bannon was appointed the chief executive of the Trump campaign, according to FEC records. At that same time, another Mercer ally, pollster Kellyanne Conway, was named his campaign manager to replace Manafort.

Bannon, with the Mercers’ backing, served as vice president of the firm from June 2014 to August 2016, when he joined the Trump campaign. He has since had a falling out with the Mercers and with Trump over disparaging comments he made about the president’s family.

Chris Wylie, a former Cambridge Analytica employee who became a whistleblower, told The Washington Post that Cambridge had begun testing phrases like “drain the swamp” and “deep state” well before Trump launched his campaign. The president began incorporating those concepts into his stump speech in the stretch run of the campaign, soon after Bannon came on board.

Wylie has said he fears the data was turned over to Russians who aimed to interfere with the American election.

Parscale, who has been appointed Trump’s 2020 campaign manager, has slammed the firm on Twitter for taking credit for Trump’s victory. “So incredibly false and ridiculous,” he wrote this week, declaring Cambridge’s comments “an overblown sales pitch.”

Lawmakers have demanded answers from both Cambridge Analytica and Facebook, as Sen. Mark Warner, Democrat from Virginia who is vice chairman of the Senate Intelligence Committee, declared this week that the blooming scandal was “more evidence that the online political advertising market is essentially the Wild West.” “Whether it’s allowing Russians to purchase political ads, or extensive micro-targeting based on ill-gotten user data, it’s clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency,” Warner tweeted.

Published in Dawn, March 23rd, 2018