ISLAMABAD: The Pakis­tan Electronic Media Regulatory Authority (Pemra) has advised television channels to produce sensible morning shows and at the same time observed that producers and directors have limited ideas.

“The concepts and ideas focus on matrimonial issues, wedding, dances, fashion, private lives,” the regulator said in its advisory issued on Wednesday.

Pemra said that in order to lend variety to viewers, it had approved licences to TV channels in various genres.

“The objective was to provide quality content to viewers in consonance with our social, cultural and religious values as well as Pemra laws.

“But over the years the standard of content in entertainment genre has deteriorated, specially in morning shows being aired on almost every satellite TV channel,” the statement said.

Pemra has been receiving complaints from viewers about the content being shown during morning shows while standing committees of Senate and the National Assembly have been critical too, the statement added.

“The public at large is very perturbed about the topics and themes of morning shows as these target only a particular socio-economic class, inflicting inferiority complex among the masses.”

Channels have to keep in mind social, cultural, religious and ethical values of our society as well as provisions of the Electronic Media (programmes & advertisements) Code of Conduct, 2015 and Pemra laws, the regulator said.

It called upon television channels to appoint “efficient persons” to oversee production of programmes as laid down in Clause 17 of Code of Conduct, 2015.

The regulator also advised channels to install time-delay mechanism so that inappropriate content could be censored during live shows.

Published in Dawn, January 3rd, 2019

Opinion

Editorial

Trump 2.0
Updated 07 Nov, 2024

Trump 2.0

It remains to be seen how his promises to bring ‘peace’ to Middle East reconcile with his blatantly pro-Israel bias.
Fait accompli
07 Nov, 2024

Fait accompli

A SLEW of secretively conceived and hastily enacted legislation has achieved its intended result: the powers of the...
IPP contracts
07 Nov, 2024

IPP contracts

THE government expects the ongoing ‘negotiations’ with power producers aimed at revising the terms of sovereign...
Rushed legislation
Updated 06 Nov, 2024

Rushed legislation

For all its stress on "supremacy of parliament", the ruling coalition has wasted no opportunity to reiterate where its allegiances truly lie.
Jail reform policy
06 Nov, 2024

Jail reform policy

THE state is making a fresh attempt to improve conditions in Pakistan’s penitentiaries by developing a national...
BISP overhaul
06 Nov, 2024

BISP overhaul

IT has emerged that the spouses of over 28,500 Sindh government employees have been illicitly benefiting from BISP....