Twitter profit soars as user base shrinks

Published February 7, 2019
In this Nov 7, 2013, file photo, a Twitter sign is draped on the facade of the New York Stock Exchange before its IPO in New York. — AP
In this Nov 7, 2013, file photo, a Twitter sign is draped on the facade of the New York Stock Exchange before its IPO in New York. — AP

Twitter said on Thursday profits rose sharply in the fourth quarter, lifted by gains in advertising despite a drop in its global user base.

The short-messaging platform said it posted a $255 million profit in the final three months of 2018, compared with $91 million a year earlier, as revenues rose 24 per cent to $909 million.

But Twitter's base of monthly active users declined to 321 million — a drop of nine million from a year earlier and five million from the prior quarter.

Twitter said it would stop using the monthly user base metric and instead report “monetisable” daily active users in the US and worldwide.

Using that measure, Twitter showed a base of 126 million worldwide, up nine percent over the year. “2018 is proof that our long-term strategy is working,” said chief executive Jack Dorsey.

“Our efforts to improve health have delivered important results, and new product features like a single switch to move between latest and most relevant tweets have been embraced by the people who use Twitter. We enter this year confident that we will continue to deliver strong performance by focusing on making Twitter a healthier and more conversational service.”

Twitter shares sputtered and then fell sharply after the report, dropping as much as eight per cent in pre-market trade.

Jasmine Enberg of the research firm eMarketer said the earnings were nonetheless positive.

“Twitter's Q4 earnings prove that the company is still able to grow its revenues without increasing its user base,” she said.

“The falloff in monthly active users is likely a continuation of Twitter's efforts to remove questionable accounts.”

Twitter, which has struggled to keep up with fast-growing rivals like Facebook and Instagram, said it changed the measure for its user base to reflect “our goal of delivering value to people on Twitter every day and monetising that usage. “

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

Kurram atrocity
Updated 22 Nov, 2024

Kurram atrocity

It would be a monumental mistake for the state to continue ignoring the violence in Kurram.
Persistent grip
22 Nov, 2024

Persistent grip

An audit of polio funds at federal and provincial levels is sorely needed, with obstacles hindering eradication efforts targeted.
Green transport
22 Nov, 2024

Green transport

THE government has taken a commendable step by announcing a New Energy Vehicle policy aiming to ensure that by 2030,...
Military option
Updated 21 Nov, 2024

Military option

While restoring peace is essential, addressing Balochistan’s socioeconomic deprivation is equally important.
HIV/AIDS disaster
21 Nov, 2024

HIV/AIDS disaster

A TORTUROUS sense of déjà vu is attached to the latest health fiasco at Multan’s Nishtar Hospital. The largest...
Dubious pardon
21 Nov, 2024

Dubious pardon

IT is disturbing how a crime as grave as custodial death has culminated in an out-of-court ‘settlement’. The...