‘Chowkidar Narendra Modi’: Indian PM alters Twitter name in pre-election campaign

Published March 17, 2019
A screengrab of Indian PM Narendra Modi's Twitter profile after he changed his name.
A screengrab of Indian PM Narendra Modi's Twitter profile after he changed his name.

Indian Prime Minister Narendra Modi has added the prefix 'Chowkidar' (watchman) to his Twitter profile as part of a campaign ahead of national elections scheduled for next month, Indian media reported on Sunday.

The origin of the term dates back to the 2014 Indian elections, when Modi had promised to serve as a 'chowkidar' to safeguard the interests of his country's citizens.

But Congress leader Rahul Gandhi had turned the word into a jibe instead, mocking Modi with the phrase "Chowkidar chor hai (the watchman is a thief)" — based on allegations that Modi's government committed corruption by purchasing overpriced Rafale fighter jets from France.

In what is being seen as a move to counter the Congress slogan, Modi, who has a massive 46.4 million followers, had on Saturday taken to Twitter to start the #MainBhiChowkidar (I am a watchman too) campaign.

"Your Chowkidar is standing firm & serving the nation," the Indian prime minister had tweeted, adding that he wasn't alone and that everyone fighting "corruption, dirt, social evils" is a chowkidar. A video accompanying the tweet showed Indians from different walks of life signing the song "Main bhi chowkidar hoon".

Following Modi's move to change his Twitter name to ‘Chowkidar Narendra Modi’, a number of leaders from his party and ministers too added 'Chowkidar' before their profile titles, Hindustan Times reported.

Modi, 68, swept his right-wing Hindu nationalist Bharatiya Janata Party to power in 2014, forming the country's first majority government in almost three decades.

But despite remaining popular, he faces a challenge to repeat the feat when India's 900 million voters cast ballots between April 11 and May 19.

The opposition says Modi's flagship policies have failed to produce promised jobs, while thousands of debt-ridden farmers have committed suicide in recent years.

Also read: Jobless millions to haunt India election

His party, however, seems to have gained ground after India launched air strikes against Pakistan last month following a suicide bombing that killed 40 Indian troops in occupied Kashmir.

Opinion

Editorial

Smog hazard
Updated 05 Nov, 2024

Smog hazard

The catastrophe unfolding in Lahore is a product of authorities’ repeated failure to recognise environmental impact of rapid urbanisation.
Monetary policy
05 Nov, 2024

Monetary policy

IN an aggressive move, the State Bank on Monday reduced its key policy rate by a hefty 250bps to 15pc. This is the...
Cultural power
05 Nov, 2024

Cultural power

AS vital modes of communication, art and culture have the power to overcome social and international barriers....
Disregarding CCI
Updated 04 Nov, 2024

Disregarding CCI

The failure to regularly convene CCI meetings means that the process of democratic decision-making is falling apart.
Defeating TB
04 Nov, 2024

Defeating TB

CONSIDERING the fact that Pakistan has the fifth highest burden of tuberculosis in the world as per the World Health...
Ceasefire charade
Updated 04 Nov, 2024

Ceasefire charade

The US talks of peace, while simultaneously arming and funding their Israeli allies, are doomed to fail, and are little more than a charade.