Potential US presidential candidate Bloomberg buys record amount of TV ads

Published November 23, 2019
In this photo taken on November 17, Michael Bloomberg speaks at the Christian Cultural Centre in New York City. — AFP/File
In this photo taken on November 17, Michael Bloomberg speaks at the Christian Cultural Centre in New York City. — AFP/File

Former New York mayor Michael Bloomberg, an increasingly likely 2020 presidential candidate, plans to launch a $31 million television advertising campaign on Monday, in a move deemed anti-democratic by Bernie Sanders.

The billionaire has purchased a total of $31 million in advertising inserts, according to the ad-tracking firm Advertising Analytics, the largest sum ever spent by a US presidential candidate.

The amount — an increase on the record $25m spent by Barack Obama at the end of his 2012 campaign — reflects the financial clout of the 77-year-old former mayor, one of the richest men in the world.

But the vast spend has raised concerns among the 17 or so Democrats who are already competing to challenge Donald Trump in the November 2020 White House race.

Senator Bernie Sanders attacked the decision on Friday, tweeting he was “disgusted by the idea that Michael Bloomberg or any billionaire thinks they can circumvent the political process and spend tens of millions of dollars to buy elections”.

“If you can't build grassroots support for your candidacy, you have no business running for president,” he wrote.

Bloomberg, who ran New York from 2002 to 2013, registered on Thursday with the US Federal Election Commission — another step towards a run at the White House.

Twelve days ago he said he was “close” to making a final decision on whether or not to enter the crowded field.

Opinion

Editorial

Kurram atrocity
Updated 22 Nov, 2024

Kurram atrocity

It would be a monumental mistake for the state to continue ignoring the violence in Kurram.
Persistent grip
22 Nov, 2024

Persistent grip

An audit of polio funds at federal and provincial levels is sorely needed, with obstacles hindering eradication efforts targeted.
Green transport
22 Nov, 2024

Green transport

THE government has taken a commendable step by announcing a New Energy Vehicle policy aiming to ensure that by 2030,...
Military option
Updated 21 Nov, 2024

Military option

While restoring peace is essential, addressing Balochistan’s socioeconomic deprivation is equally important.
HIV/AIDS disaster
21 Nov, 2024

HIV/AIDS disaster

A TORTUROUS sense of déjà vu is attached to the latest health fiasco at Multan’s Nishtar Hospital. The largest...
Dubious pardon
21 Nov, 2024

Dubious pardon

IT is disturbing how a crime as grave as custodial death has culminated in an out-of-court ‘settlement’. The...