KARACHI: Malaya United Films & Entertainment (Pvt) Limited has announced that it will soon launch an online digital entertainment platform in Pakistan.

Introducing Mr Mufe, an OTT platform with its original, unique and new drama series, cooking and health shows, telefilms, children’s programmes, sports shows and much more on the same platform will be provided free for Pakistani consumers.

“Keeping in mind our traditional values, Mr Mufe offers family entertainment with fresh, original and latest content targeting users from nine to 99 years of age group. Plus the best part is that users will enjoy the content without interruption of any ads in the middle of the programme; this is because the 45-second ad is only shown at the beginning of the content unlike any other free platforms in Pakistan,” the company said in a press release.

Published in Dawn, August 26th, 2020

Opinion

Editorial

IHK resolution
Updated 08 Nov, 2024

IHK resolution

If the BJP administration were to listen to Kashmiris, it could pave the way for the resumption of the political process in IHK.
Climate realities
08 Nov, 2024

Climate realities

THE Air Quality Index in Lahore once again shot past the 1,000-level mark on Wednesday morning, registering at an...
Rule by fear
08 Nov, 2024

Rule by fear

THE abduction of an opposition MNA, as claimed by PTI, is yet another grim episode in Pakistan’s ongoing crisis of...
Trump 2.0
Updated 07 Nov, 2024

Trump 2.0

It remains to be seen how his promises to bring ‘peace’ to Middle East reconcile with his blatantly pro-Israel bias.
Fait accompli
07 Nov, 2024

Fait accompli

A SLEW of secretively conceived and hastily enacted legislation has achieved its intended result: the powers of the...
IPP contracts
07 Nov, 2024

IPP contracts

THE government expects the ongoing ‘negotiations’ with power producers aimed at revising the terms of sovereign...