First to hold a meet and greet at the Pakistan Pavilion, the Hemani Group hosted a large event representing the people, cultures and fashion of Pakistan via celebs at the Expo 2020 in Dubai this year.

With many notable celebrities and attendees on board, the event took place on October 15, 2021.

Titled 'Talents of Modern Pakistan', the brand got together celebs like Ayesha Omar, Aijaz Aslam and Nadia Hussain on one platform. Famous Pakistani host and sports celebrity, Fakhr-e-Alam, and television show host and comedian, Shafaat Ali were also present at the occasion.

Also attending the event in full spirit was renowned TV show host, Wasim Badami, who met with fans and added flavour to the show with his witty and warm style of speech.

The event was also marked by the presence of prominent business signatories, including Ahmad Shaikhani, President Pakistan Business Council and Board of Directors, Hemani Group of Companies; Afzal Mahmood, Ambassador of Pakistan to the UAE, was present as the chief guest at the ceremony.

Honouring Pakistani talent and treasures at Expo 2020, Dubai

This was the first international launch for a local brand at the Pakistani Pavilion, which has been receiving raving reviews by visitors across the globe.

Hemani Herbals also launched Pakistan’s first sports fragrance brand, Squad, in collaboration with Fakhr-e-Alam. "I am incredibly enthusiastic since Pakistani made, all-natural and organic products are now receiving international attention. I believe all of us should be extremely proud today", he remarked on the occasion.

The speakers at the ceremony focused on modernisation, progress and development in Pakistan and the growth of made-in-Pakistan products.

The event marked the first official launch of Hemani products on the global platform.

While speaking at the ceremony, Waseem Badami noted, "It is a proud moment for WB by Hemani which has received global attention in just the first week of the Expo 2020. It is an honour for me to represent Pakistan on this huge platform through WB by Hemani".

Being well-received in Pakistan, the brand is all set to make its mark internationally.

Keeping in view the theme of Pakistan Pavilion, 'The Hidden Treasures', Mustafa Hemani, CEO of Hemani Group, commented that, "Pakistani talent is wowing the world with its uniqueness and is proving to be yet another hidden treasure of the nation".

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