ISLAMABAD: Minister for Railways Azam Khan Swati launched Pakistan Railways (PR) train branding initiative at a news conference on Monday.

On the occasion, he said PR’s branding policy will be taken to the federal cabinet in a week for approval.

Responding to PR’s offer, three firms have come up with an investment of Rs85 million for branding of passenger coaches and freight wagons to launch promotional campaigns to promote their brands.

Among the three investors, the Pakistan chapter of Shouguang Busines Group of China will make an investment of Rs50m, followed by Predam and Maxtelz JV Company offered an investment of Rs30m, while Jan Builder has offered investment of Rs5m.

Published in Dawn, March 8th, 2022

Opinion

Editorial

Smog hazard
Updated 05 Nov, 2024

Smog hazard

The catastrophe unfolding in Lahore is a product of authorities’ repeated failure to recognise environmental impact of rapid urbanisation.
Monetary policy
05 Nov, 2024

Monetary policy

IN an aggressive move, the State Bank on Monday reduced its key policy rate by a hefty 250bps to 15pc. This is the...
Cultural power
05 Nov, 2024

Cultural power

AS vital modes of communication, art and culture have the power to overcome social and international barriers....
Disregarding CCI
Updated 04 Nov, 2024

Disregarding CCI

The failure to regularly convene CCI meetings means that the process of democratic decision-making is falling apart.
Defeating TB
04 Nov, 2024

Defeating TB

CONSIDERING the fact that Pakistan has the fifth highest burden of tuberculosis in the world as per the World Health...
Ceasefire charade
Updated 04 Nov, 2024

Ceasefire charade

The US talks of peace, while simultaneously arming and funding their Israeli allies, are doomed to fail, and are little more than a charade.