Master MoltyFoam has a vision of building a healthier, more equitable and productive environment for women in Pakistan.

Throughout these years the brand has been supporting various causes and has made an impact through powerful campaigns like 'Beti Bojh Nahin', 'Pink Ribbon Pakistan', 'Billbeds in Pakistan' and more.

Keeping in view the sheer importance to educate, advocate, and provide support to make pregnancy and childbirth safer for mothers, this Women's Day, Master MoltyFoam has joined hands with Safe Delivery Safe Mother (SDSM) to help build awareness and extend support to the many initiatives run by the organisation.

Under this collaboration, 100 plus midwives have been adequately trained, considering their huge impact and importance to this cause. Apart from this, mattresses and 500 plus safety kits have been donated for various causes.

Check out this video:

Maternal mortality is nothing short of an epidemic in particular for the developing parts of the world.

Most deaths can be prevented if women are given timely access to pregnancy advice and support, trained midwives and birth attendants, life-saving treatments, and well-equipped health clinics and hospitals.

SDSM aims to improve maternal and reproductive healthcare in Pakistan through affordable and accessible services in communities.

They build the capacity of frontline health workers, birth attendants, and medical staff at primary healthcare facilities with a specific focus on rural and remote areas; SDSM also equips healthcare staff to provide essential services for patients in low-resource settings.

According to the Pakistan Demographic and Health Survey 2018, Pakistan has the highest fertility rate in the South Asian region with 3.6 children per woman and have the lowest contraceptive prevalence rate in the region at only 34%.

According to UNFPA Pakistan State of the World Population Report 2017, Pakistan loses 14,000 women during childbirth every year, one death every 37 minutes.

According to CDC, 70% of maternal deaths are preventable and treatable with timely and affordable healthcare services.

This content is a paid advertisement by Master MoltyFoam and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.