KARACHI: As much as 150 content creators gathered at the Centre for Excellence in Journalism (CEJ-IBA) for ‘Click! The Digital News Ideathon’ to learn how to monetise their content and diversify revenue streams.

The event was organised by the CEJ-IBA in collaboration with the Deutsche Welle (DW) Akademie.

Multimedia journalist Sabah Bano Malik kicked off the event and spoke about the constant evolution of the digital landscape.

According to a press release, CEJ Director Amber Rahim Shamsi called for need to reinvent journalism.

Ambassador Alfred Grannas encouraged the participants to learn how to monetise, with a caveat, “Make money, become millionaires! Just do not forget your duties as a journalist.”

The first panel discussion for the day, ‘Journalist or Influencer’, moderated by Ms Shamsi, invited panelists, including Sahar Habib Ghazi, Shehzad Ghias, Syed Muzammil and Azaz Syed, to reflect on the blurred lines between a journalist, influencer, citizen journalist and vlogger.

Broadcast journalist Syed Muzammil spoke about the strategies available for content monetisation.

Selected participants were taught how to make monetisation work for them, not the platform.

Content creator and entrepreneur Amtul Baweja spoke about her personal journey in leveraging her social media to become an entrepreneur.

Journalist Alia Chughtai moderated an engaging panel discussion on ‘Clickbait’, where panelists including Munazza Siddiqui, Ali Warsi, Maria Memon, Zeeshan Ahmed, and Risham Waseem discussed the accusation that content creators and digital news platforms often use misleading headlines to bait audiences.

Published in Dawn, March 21st, 2023

Opinion

Editorial

Looking ahead
Updated 01 Jan, 2025

Looking ahead

The dawn of 2025 brings with it hope of a more constructive path to much-needed stability.
On the front lines
Updated 01 Jan, 2025

On the front lines

THE human cost of terrorism in 2024 was staggering. The ISPR reports 383 officers and soldiers embraced martyrdom...
Avoiding reform
01 Jan, 2025

Avoiding reform

PAKISTAN’S economic growth significantly slowed down to a modest 0.92pc during the first quarter of the present...
Charter of economy
Updated 31 Dec, 2024

Charter of economy

Before a consensus on economy is sought, the govt must resolve tensions with the opposition and reduce political temperatures.
Madressah compromise
31 Dec, 2024

Madressah compromise

A CLASH between the ruling coalition and the clerical old guard over the Societies Registration (Amendment) Act,...
Safety at work
31 Dec, 2024

Safety at work

PAKISTAN’S first comprehensive occupational safety and health (OSH) profile exposes the inadequacies of worker...