Master Changan Motors Limited, the leading new entrant, has proven to be a major disruptor in Pakistan’s automotive industry, quickly becoming the top choice for Pakistani consumers in just five years. Changan’s vehicles, including the Changan Karvaan MPV, Changan Alsvin, and Changan Oshan X7, have garnered overwhelming popularity, winning the majority of votes in their respective categories in an online survey, making it the most beloved automobile brand in the country.

The introduction of mainstream SUVs began with the arrival of Korean automakers in 2018. However, it was Master Changan that truly shook up the SUV segment last year with the launch of the Changan Oshan X7, accompanied by the bold tagline, ‘Watch Me Move.’

In a market dominated by small gas-guzzling crossovers and rugged off-roaders, the Changan Oshan X7 stands out as a game-changer, offering innovative features, luxury, and a futuristic design language at a highly competitive price. With a spacious cabin, an advanced intelligent driving suite known as FutureSense, a panoramic sunroof, the largest alloy rims, and a striking road presence, the Oshan X7 surpasses expectations. This coupled with its 1.5L Turbocharged Euro 6 engine, boasting an impressive 185 hp and 300 Nm of torque, delivers unmatched fuel efficiency of 13-15 km/L and accelerates from 0-100 km/h in just 8.23 seconds. All of this comes with an industry-leading 5-year/150,000 km warranty, giving customers peace of mind like never before.

It comes as no surprise that the Oshan X7 sold out within its first year, even without an extensive 360-brand promotion campaign. Having become the best-selling SUV, capturing over 25% of the segment share, Changan has now launched a spectacular communication campaign, utilising Unreal Engine, the most advanced 3D production technology, for the first time in Pakistan. The video takes viewers on a mesmerising journey, depicting a visually stunning fictional world that pushes the boundaries of what is possible in Pakistan.

Shabbir Uddin, Director of Marketing & Sales, stated, “As a challenger of the status quo, this time we questioned the mindset of puraney models and puraney bahaney with the future forward design of Changan Oshan X7 equipped with Pakistan’s first Euro6 engine and FutureSense technology package.” He added, “Our latest communication campaign challenges traditional automotive TVCs in Pakistan and invites viewers to experience the opulence, elegance, style and luxury that the Oshan X7 offers to our customers.”

Master Changan’s success is founded on its commitment to providing after-sales and warranty support to over 40,000 customers nationwide through 27 3S dealers in 17 cities, offering competitively priced genuine spare parts and well-trained technicians.

Master Changan Motors Limited is a joint venture between the renowned Master Group and China’s foremost domestic automaker, Changan. With an investment of USD 136 million, the company has emerged as a leader in Pakistan’s automotive industry. The state-of-the-art production plant of Master Changan has a capacity of manufacturing 50,000 units per year. Notably, the Changan plant in Karachi relies on solar energy for more than 80% of its power needs, making it the greenest auto plant in Pakistan. The company also exported the Made in Pakistan Oshan X7 last year.

The communication campaign is live on television, digital platforms, and out-of-home media. Stay updated and be part of the excitement by following Changan on Facebook for further updates. The Changan Oshan X7 is redefining the SUV experience in Pakistan, and it’s a journey you won’t want to miss.

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