In a remarkable demonstration of corporate social responsibility and humanitarian commitment, Fine Baby, the prominent UAE-based diaper brand, is reaching across borders to deliver tangible comfort and hope to Palestinian families through its commendable free diaper programme. This philanthropic initiative, deeply entrenched in the personal connection of the late founder to the region and the brand’s unwavering commitment to social responsibility, goes beyond mere charity to convey a powerful message of solidarity and compassion.

Fine Baby falls under the umbrella of Fine Hygienic Holding (FHH), which is one of the world’s leading wellness groups and manufacturers of hygienic products. FHH was founded in 1958 by Elia Nuqul, a Palestinian refugee and survivor of the Nakba displacement. The company’s vision extends well beyond conventional business goals, with a fundamental mission to improve the wellness of millions of people around the world.

Fine Baby’s free diaper programme is more than just a distribution of essential items; it reflects a profound gesture of empathy, understanding, and community support. With each diaper delivered, a message reverberates: “You are not alone. We care. We want to help ease your burden.” This initiative aims not only to alleviate practical challenges but also to uplift the spirits of families during these trying times.

Recognised globally by the Medical Wellness Association, a leader in certified wellness, research, and corporate wellness programmes, Fine Baby prioritises quality, safety, and ethical practices. This Palestinian initiative serves as a call to action for other businesses, encouraging them to consider the positive influence they can have on communities worldwide. It is an earnest invitation for companies to acknowledge and embrace their role as agents of change, making a tangible difference where it matters most.

As the Chairman of Fine Hygienic Holding, and son of the company’s founder, Ghassan Nuqul stated, “We at Fine have always proudly embraced our heritage and have never forgotten our roots. Our obligation goes beyond simply supplying high-quality products of great value; we must also support our employees, their families, and the societies we serve. We are proud to be on the forefront of helping our brothers and sisters in Gaza and sending lorryloads of goods to people who desperately need our essential products.”

Inspired by the personal experiences of the company’s late founder, Fine Baby continues to make a positive impact on diverse communities, not only within the UAE and throughout the region but also globally - one diaper, one smile, and one family at a time.

It is worth mentioning that FHH has also sent donations consisting of its hygienic products to Gaza from its operations in Jordan and Egypt. By choosing Fine Baby’s products, consumers are not just purchasing diapers; they are partaking in a larger movement of compassion and making a difference in the lives of Palestinian families during this crucial time of need.

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