Microsoft’s ‘AI PCs’ hit the market

Published June 20, 2024
Microsoft’s new line of Copilot Plus ‘AI PCs’. — Microsoft
Microsoft’s new line of Copilot Plus ‘AI PCs’. — Microsoft

TORONTO: A new line of personal computers (PCs) specially made to run artificial intelligence (AI) programmes hit stores on Tuesday, as tech companies push toward wider adoption of ChatGPT-style AI.

Microsoft unveiled last month the new AI-powered personal computers, or “AI PCs”, which will use the company’s software under the Copilot Plus brand.

The idea is to allow users to access AI capabilities on their devices without relying on the cloud, which requires more energy, takes more time, and makes the AI experience clunkier.

The PCs feature a neural processing unit (NPU) chip that helps deliver crisper photo editing, live transcription, translation, and “Recall” — a capability for the computer to keep track of everything being done on the device.

However, Microsoft removed Recall at the last minute over privacy concerns and said it would only make it available as a test feature.

For now, the devices built by hardware makers like HP and ASUS run exclusively on a new line of processors called Snapdragon X Elite and Plus, built by the California-based chip giant Qualcomm.

“We are redefining what a laptop actually does for the end user,” Qualcomm’s senior vice president Durga Malladi said at a tech conference in Toronto. “We believe this is the rebirth of the PC.”

At the May launch, Microsoft predicted over 50 million AI PCs would be sold in 12 months, given the appetite for ChatGPT’s powers.

Published in Dawn, June 20th, 2024

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Who bears the cost?

Who bears the cost?

This small window of low inflation should compel a rethink of how the authorities and employers understand the average household’s

Editorial

Internet restrictions
Updated 23 Dec, 2024

Internet restrictions

Notion that Pakistan enjoys unprecedented freedom of expression difficult to reconcile with the reality of restrictions.
Bangladesh reset
23 Dec, 2024

Bangladesh reset

THE vibes were positive during Prime Minister Shehbaz Sharif’s recent meeting with Bangladesh interim leader Dr...
Leaving home
23 Dec, 2024

Leaving home

FROM asylum seekers to economic migrants, the continuing exodus from Pakistan shows mass disillusionment with the...
Military convictions
Updated 22 Dec, 2024

Military convictions

Pakistan’s democracy, still finding its feet, cannot afford such compromises on core democratic values.
Need for talks
22 Dec, 2024

Need for talks

FOR a long time now, the country has been in the grip of relentless political uncertainty, featuring the...
Vulnerable vaccinators
22 Dec, 2024

Vulnerable vaccinators

THE campaign to eradicate polio from Pakistan cannot succeed unless the safety of vaccinators and security personnel...