The Saudi Tourism Authority (STA) signed nine Memorandums of Understanding (MoUs) with authorised trade partners to promote Saudi Arabia as a leading destination for leisure and business in Pakistan. The Pakistani market has shown remarkable growth, with tourist arrivals to Saudi increasing by 43 per cent in 2023 compared to the previous year. This year, STA aims to welcome 2.7 million visitors from Pakistan, offering them a wide array of destinations, culinary delights, and cultural experiences.

The MoUs were signed at a trade event hosted by renowned media personalities HSY and Momina Sibtain in Lahore, together with trade partners, celebrities, corporate leaders, airlines, and influencers in attendance to explore and promote Saudi as a premier leisure and MICE destination.

The event showcased Saudi Arabia’s rich and diverse tourist attractions, as well as highlighted Saudi’s recent recognition of its eighth Unesco World Heritage Site, showcasing its dedication to preserving and promoting its historical and cultural assets.

Jeddah — Historic district

Jeddah is the city known as the gateway to Mecca, known for its vibrant cultural scene and stunning Red Sea coastline. The city’s historic Al-Balad district, a Unesco World Heritage Site, offers a captivating blend of ancient souks and traditional architecture. Visitors can experience Jeddah’s beautiful Corniche, perfect for family outings, featuring leisurely walks, seaside dining, and an array of water sports, making it a prime destination for diverse experiences.

AlUla — World’s greatest place

AlUla is known for its breathtaking rock formations and historical significance. It offers a unique blend of adventure and cultural discovery, including the ancient city of Hegra, a Unesco World Heritage Site with well-preserved Nabatean tombs carved into sandstone cliffs.

AlUla’s serene desert landscapes are ideal for hot air balloon rides and stargazing, providing a tranquil retreat. Most recently, the Dar Tantora The House Hotel and Sharaan Nature Reserve in AlUla have been recognised in Time Magazine’s World’s Greatest Places Awards 2024.

Taif — City of roses

Saudi Arabia is an all-year-round destination, offering a variety of activities for every season, from the cool highlands of Taif and Abha in the summer to the warm beaches of the Red Sea in the winter. It is famous for its rose factories and production of rosewater and perfumes, earning itself the nickname “City of Roses.”

Taif offers picturesque hiking trails and cultural festivals, enchanting visitors with its rich culture and natural beauty, all year round.

Increased connectivity

Travelling to Saudi Arabia is now more accessible, as Saudi has eased tourist visa requirements, where applicants can now submit a bank statement with a minimum monthly credit amount of $750 or its equivalent, instead of $50,000, to prove financial solvency.

Pakistani travellers can visit the six Tasheer offices established across Pakistan in Peshawar, Quetta, Lahore, Karachi, Islamabad, and Multan.

Saudi has also introduced the transit visa, which is available for travellers arriving in Saudi via Saudia and Flynas, where they would be able to transit and explore Saudi for up to 96 hours. In addition, visa on arrival is available for those travellers who hold valid and used UK, US and Schengen visas.

These new guidelines and visa options cater to various travel needs, encouraging more Pakistani travellers to explore Saudi, from Jeddah’s cultural richness, hidden treasures of the Red Sea, to the ancient marvels of AlUla. Saudi is a year-round destination and offer cooler experiences in summer and vibrant affairs in the winter.

To explore tourism offerings and travel guidelines, log on to www.visitsaudi.com.

This content is a paid advertisement by the Saudi Tourism Authority and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.