Fragrances have a special way of capturing moments, memories and emotions. A single spritz can change your mood or remind you of something unforgettable. Saeed Ghani, a name many trust in the world of personal care, is bringing this powerful connection to life with its latest collection of fragrances.

The brand has introduced two exciting new fragrance lines: the 100ml collection, designed to leave a lasting impression and the 50ml boxed editions which is perfect for those seeking a more compact option without compromising on quality. Known for offering high-quality products that appeal to the senses, Saeed Ghani’s new fragrance range brings a refreshing touch of elegance and uniqueness to the market.

Here’s a closer look at some of the captivating scents in Saeed Ghani’s new collection:

New 100ml fragrances

1. Jalal: crafted for kings

Jalal is a fresh and energetic fragrance with bright mandarin orange and sea notes. The core adds warmth with black pepper, neroli, and cedarwood. It finishes with rich tonka bean, earthy vetiver and smooth white musk for a bold yet effortless scent. Powerful and refined, Jalal is made for those who command respect.

2. Mir: the gift of kings

Mir offers a blend of lavender and birch. The core reveals warm, spicy cardamom, adding depth and intrigue, while the base settles into a rich fusion of musk and woody notes. A scent worthy of royalty, Mir is crafted for those who rule their destiny.

3. Durvesh: a journey to the soul

Durvesh opens with a vibrant burst of grapefruit, lemon and bergamot. The core unfolds with refined notes of lavender, jasmine and juniper berry, with the rich warmth of amber, musk and vetiver lingering behind. Durvesh is a journey to the soul, crafted for those who seek meaning in every moment.

4. Ishq: for moments that never fade

Ishq opens with a luminous blend of red berries and pear. The core blooms with notes of gardenia, frangipani and jasmine. As it settles, the warmth of patchouli and brown sugar lingers softly. Ishq is made for moments that never fade; a fragrance that lingers, just like love that lasts forever.

New 50ml variants (boxed editions)

1. Buraq

Buraq is a bold and elegant fragrance inspired by strength and speed. It starts with fresh orange and sea notes for an uplifting feel. The essence blends warm pepper and refined neroli, adding depth. It finishes with rich vanilla, white musk and amber, leaving a lasting scent of confidence and luxury.

2. Zahra

Zahra is a graceful and elegant fragrance. It begins with a sweet mix of pear and black currant for a fruity first impression, with the centre revealing iris, jasmine and warm orange blossom. A smooth base of praline, vanilla and patchouli leaves a lasting, irresistible scent.

3. Taimoor

Taimur is a bold and confident fragrance for men that offers fresh apple and citrus smells for an energetic feel. The heart blends warm spices, saffron and amber for a refined touch. A base of vanilla, rich woods and musk adds lasting strength and charm.

4. Glory

Glory is a modern and elegant fragrance for those with grace and confidence. It starts with fresh citrus and soft floral notes for a light and uplifting feel and then unfolds blends rose, jasmine and peach. A smooth base of vanilla and musk leaves a warm and sophisticated scent.

5. Her

Her is a soft and elegant fragrance that celebrates femininity. It uncovers fresh pear and citrus smells for a light and youthful feel, further adding blends of gardenia and jasmine for a creamy floral touch. A smooth base of sandalwood and patchouli adds warmth and depth, creating a lasting, inviting scent.

Saeed Ghani has also expanded its retail presence with the opening of new premium stores in key locations, ensuring that customers can experience these fragrances in an enhanced shopping environment.

Their fragrances are now available at several premium locations, including their flagship store in Bahadurabad, Karachi, as well as Dolmen Mall in Lahore and Dolmen Mall Clifton in Karachi.

This content is produced in paid partnership with Saeed Ghani.