Fatima Fertilizer has been honoured with two prestigious accolades at the 14th Annual Corporate Social Responsibility (CSR) Awards 2025. The company received the Corporate Non-Profit Partnership Award and the SDG Pioneer Award, reaffirming its dedication to driving meaningful change and fostering sustainable development.

Fatima Fertilizer secured the SDG Pioneer Award for being one of the first Pakistani companies to align with the United Nations Development Programme’s (UNDP) Sustainable Development Goals (SDG) framework. The firm has developed a comprehensive sustainability strategy encompassing six key themes and introduced innovative solutions, including the Sarsabz Pakistan App and the FasalPay Agri-Fintech platform.

These initiatives empower farmers through digital advisory, financial inclusion and sustainable agricultural practices, playing a vital role in enhancing food security by equipping them with the necessary tools and knowledge to increase yields and adopt climate-smart farming techniques.

The Corporate Non-Profit Partnership Award recognised Fatima Fertilizer’s strategic collaboration with UNDP, which has driven significant advancements in sustainability and responsible business practices. This partnership leverages the UNDP Impact Assessment Tool to develop a structured sustainability framework aligned with global ESG (Environmental, Social and Governance) standards. By integrating UNDP’s comprehensive online toolkit, Fatima Fertilizer is fostering women’s empowerment, environmental sustainability and innovative agricultural practices, reinforcing its commitment to Pakistan’s long-term food security.

Speaking on this achievement, Rabel Sadozai, the director of sales and marketing at Fatima Fertilizer said, “These awards reaffirm our dedication to driving sustainable agricultural growth in Pakistan. By leveraging digital innovations and impactful partnerships, we are creating long-term value for our farmers, stakeholders and the environment. Fatima Fertilizer remains committed to pioneering initiatives that align with global sustainability standards while empowering our agricultural community.”

Asad Murad, the chief operating officer (COO) of the firm said, “At Fatima Fertilizer, we believe that corporate responsibility goes beyond business success; it is about making a lasting impact on the communities we serve. These awards reaffirm our commitment to sustainability, innovation and strategic collaborations that create meaningful change. By aligning our efforts with the UNDP’s SDG framework, we are not only driving agricultural progress but also contributing to a more sustainable and prosperous Pakistan.”

The International CSR Awards is recognised by Pakistan’s Intellectual Property Organization (IPO). The event gathers key stakeholders, including corporate leaders, government officials, NGOs, academia and media to celebrate excellence in corporate social responsibility.

Fatima Fertilizer’s latest recognition underscores its leadership in sustainable business practices, reinforcing its role as a trailblazer in corporate responsibility and a key contributor to Pakistan’s agricultural sector.

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