E-Paper | March 17, 2025

The power of drama

From the Newspaper Published March 10, 2025

Social media conversations about traveling in Thailand rose 60pc after the premiere of the third season of “The White Lotus” in February, leading to the expectation that it will draw a surge in travel interest as the first couple of seasons did to Hawaii and Italy, as per CNBC

Published in Dawn, The Business and Finance Weekly, March 10th, 2025

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