LONDON: The British media is under the spotlight, accused of encouraging a flurry of apparent suicides by impressionable teenagers in and around the small town of Bridgend in the south Wales valleys.

In little over a year, 17 young people have been found dead, 16 of them hanged — a rare method for suicide particularly among young girls — and one hit by an oncoming train.

The latest was 16-year-old Jenna Parry. She was discovered hanging from a tree near her home in Cefn Cribwr, near Bridgend. Last week, two cousins were found dead within hours of each other.

With so many deaths of young people — all of whom were either related, knew each other or had some link with previous victims — the British press has begun to talk of Internet suicide pacts and the area as “suicide county”.

But the assertion has been strongly rejected, with police, families, lawmakers and mental health charities all accusing the media of encouraging copy-cats and sensationalism.

“I would like to put to bed any suggestion within the media that we are investigating suicide pacts or suicide Internet links,” Dave Morris, an assistant chief constable with South Wales Police, said Tuesday.

“We are speaking to young people in Bridgend and what we are getting from them is that the media is starting to contribute to their thoughts in terms of how they feel, pressures they are under and Bridgend becoming stigmatised through the media.” Carwyn Jones, who represents the Bridgend area for the Labour Party in the Welsh Assembly in Cardiff, has also weighed in, criticising London-based papers for unbalanced coverage and having preconceived ideas about the town.

Sharon Pritchard, whose 15-year-old son was one of the two cousins found hanged last week, said: “The media coverage put the idea (of suicide) in Nathaniel’s head.” But Morris admitted that all the young victims used social networking sites which could have been a factor — as such media are more influential among the young than newspapers.

British newspapers, which are bound by a code of conduct to avoid “excessive detail” about suicide methods, have also cited the “Werther effect”— a contagion phenomenon among young people proposed by US academic David Phillips.

Phillips, a sociologist at the University of San Diego in California, draws a parallel between the number of actual suicides and the publication in 1774 of Johann Wolfgang von Goethe’s novel “The Sorrows of Young Werther”.

That triggered a wave of suicides in Europe among young, male “romantics”.

The Guardian on Thursday cited research from Oxford University’s department of psychiatry that said there was “compelling evidence” that news reports on, and fictional drama about, suicide increases suicidal behaviour.

Sue Simkins, from the centre for suicide research, said there was “clear evidence” reports describing suicide methods, condolences and online obituaries “romanticise” the deceased and lead to copy-cat attempts.

“Studies have also found increases in suicides after a picture is used of the victim or the location and where the story is sensationalised, is prominent in the paper and is repeated,” she added.

—AFP