UNESCO will also collaborate with local tourism ministry to enhance visibility of the regional culture. — File Photo

ISLAMABAD: To strengthen link between culture and development, United Nations Education, Scientific and Culture Organization Tuesday signed a Memorandum of Understanding with Department of Tourism, Ministry of Sindh, to highlight Pakistan's rich cultural heritage and diversity.

For the period of next one year, UNESCO will help Department of Tourism, Sindh build the capacity for culture and sustainable tourism through awareness for the conservation of diverse cultural and natural heritage, development of travelogue in a form of book along with souvenirs, and provision of technical and legal assistance in the harmonization of heritage laws and national legislation according to international standards across Sindh province.

Speaking on this occasion, Dr. Warren Mellor, Country Director, UNESCO-Pakistan said, “UNESCO is geared to extend utmost support to safeguard this living heritage and I hope tourism industry of Sindh will enhance its capacity based on our instrumental partnership.”

In addition to technical support, UNESCO will also collaborate with local tourism ministry to enhance visibility of the regional culture by presenting art, craft and culture of Sindh on different forums.

“The cultural heritage of this land speaks of people's mind, it has voices of their minds, ideas, values, likes and dislikes-the history is restored here and we want the world to communicate with it, “ said Dr. Warren Mellor, Country Director UNESCO Pakistan.

The signed MoU will cater the Department of Tourism, Sindh raise funds in order to protect and conserve immovable cultural and natural properties, safeguard living heritage, enhance the protection of cultural objects through sustainable tourism, fight against illicit trafficking in them, and the develop intercultural dialogue and peace.

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

Kurram atrocity
Updated 22 Nov, 2024

Kurram atrocity

It would be a monumental mistake for the state to continue ignoring the violence in Kurram.
Persistent grip
22 Nov, 2024

Persistent grip

PAKISTAN has now registered 50 polio cases this year. We all saw it coming and yet there was nothing we could do to...
Green transport
22 Nov, 2024

Green transport

THE government has taken a commendable step by announcing a New Energy Vehicle policy aiming to ensure that by 2030,...
Military option
Updated 21 Nov, 2024

Military option

While restoring peace is essential, addressing Balochistan’s socioeconomic deprivation is equally important.
HIV/AIDS disaster
21 Nov, 2024

HIV/AIDS disaster

A TORTUROUS sense of déjà vu is attached to the latest health fiasco at Multan’s Nishtar Hospital. The largest...
Dubious pardon
21 Nov, 2024

Dubious pardon

IT is disturbing how a crime as grave as custodial death has culminated in an out-of-court ‘settlement’. The...