LONDON: If next month's presidential election turns out as expected, France is heading for confrontation over the disastrous austerity drive now choking the economic life out of the eurozone. As in Britain, the economy is struggling to recover from the crash of 2008, loaded down with bad bank debts and heading for debilitating cuts and tax increases - but with the added burden of being locked into a German-orchestrated treaty that would make an economic stimulus illegal.

The bland Hollande is very far from the swivel-eyed radical he has been portrayed in the British media. "We opened up the markets to finance and privatisation," he boasted recently of the neoliberal-friendly Socialist governments of the 1990s. And he has backed the "golden" balanced budget rule required by the new fiscal treaty. But he has also promised to renegotiate the treaty, and supports a jobs programme paid for by bank and wealth taxes, along with a 75 per cent tax rate on those earning more than a million euros a year.

What has transformed the contest has been the dramatic rise of Jean-Luc Melenchon, former Socialist minister and candidate of the Front de Gauche (Left Front), who has gone from 6 per cent to 15 per cent in a few months to become the pivotal "third man" in the election. He has done so with an unashamedly populist campaign, targeting marginalised working class voters prey to the National Front, inspiring the young and non-voters and using the kind of street language alien to the magic circles of the French political establishment he abandoned.

The result, as the Economist reported, has been a "sensation". Last month Melenchon called for a "civic insurrection" in front of 100,000 supporters in the Place de la Bastille in Paris. Backed by the communists, he has united almost the entire fractious French left behind him, calling for a cap on incomes over EUR360,000 a year, the dismantling of Nato, control of the banks, withdrawal from Afghanistan, a referendum on the EU treaty, European "disobedience" and a right for workers to take over plants threatened with closure.

Crucially, he has taken head-on the National Front's Muslim-baiting Marine Le Pen - who he denounced as a "filthy beast spitting hatred" - and overtaken her in the polls, helping to dispel in the process the threat that she might reach the runoff, as her father did in 2002. Even more tellingly, Melenchon's success has pushed both main candidates to adopt more radical rhetoric on the economy: Hollande's 75 tax was a direct response to the Melenchon phenomenon, while even Sarkozy now demands the rich pay more and toys with some EU disobedience of his own.

There is of course no read-across between a national French campaign engaging millions and last week's extraordinary election result in Bradford West, northern England, which saw George Galloway win a larger share of the vote than in any by-election since 1945, and with more votes than all the other parties put together. But some parallels are still striking.

In both cases a well-known former parliamentarian from the main centre-left party has used a charismatic radical left populism to mobilise alienated voters at the sharp end of austerity against a political elite that has failed to deliver for them for decades.

As is the case with Melenchon, the metropolitan media so loathe Galloway that - with the exception of the Guardian - they failed even to report the growing tide of support for Respect during the campaign and have been largely unable to make sense of it since, dismissing the result as a one-off based on Galloway's larger than life personality and ability to "play the Muslim card".

It's true that Galloway's record on western-backed wars and occupations in the Muslim world, and his uncompromising defence of the most demonised community in the country, gave him a particular credibility in a constituency with a 37 per cent Muslim population. And the call for withdrawal from Afghanistan is certainly popular with Muslims - though it's also supported by 70 per cent of the entire country.

But the central thrust of Galloway's pitch in Bradford was in fact about cuts, university tuition fees, unemployment, poverty and the decline of a city neglected and mismanaged by all the main parties. Respect campaigned as "real Labour" against New Labour, while Galloway declared he wanted to "drag Labour in a progressive direction". And far from dividing communities on ethnic or religious lines, he won majorities in every part of the constituency, including the mainly white areas.

Bradford was a vote against austerity and war, but also against a reviled me-too political establishment, local and national. That alienation has been growing for years, but as cuts are forced through and living standards squeezed further, expect more one-offs whenever the opportunity arises.

Such alienation is common across de-industrialised, deregulated Europe and can also be exploited by the right. It's a common assumption, based on the experience of the 1930s in particular, that the populist right is best placed to exploit the volatility and insecurity of slumps. But both the Melenchon and Galloway campaigns, among others, are a reminder that the left can set the political pace if it's prepared to give a voice to people's real concerns.

In France, the only real danger of a Sarkozy win is if Hollande is not seen to be offering a genuine alternative. And the stronger the vote for Melenchon in the election's first round, the more difficult it will be for Hollande to cave in when a clash with Angela Merkel, Brussels and the financial markets comes.

As for Britain, a Melenchon or Bradford-style platform could not of course make up a winning national strategy. But both point to a yawning unrepresented political space. Either Labour leader Ed Miliband is bolder in moving his party away from a discredited inheritance and giving a powerful voice to what he calls its "battered base" - or others will fill it as the costs of crisis bite deeper.

By arrangement with the Guardian