He is one of the most controversial political figures to have emerged out of India, and there are substantial reasons for it. But he is also one of the few politicos from the subcontinent who know how to use technology to their advantage.

Narendra Modi (the BJP’s prime ministerial candidate) has sought help from Bollywood’s stars to give a boost to his election campaign. And the stars, among others, include Shahrukh Khan, Salman Khan and Aamir Khan.

In a tweeted message Narendra M wrote: ‘Let’s encourage voter registration among 18-24-year-olds.’

Is there a more clever lot than the politicians of the world?