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Published 14 Oct, 2014 09:14pm

Daraz.pk plans to expand growth strategy in Pakistan

KARACHI: Daraz.pk on Tuesday revamped its website by upgrading features of design, navigation and back-end systems support as a part of their expansion plan in Pakistan, a statement issued by the online retailer said.

The upgradation comes as Daraz.pk shifts its focus from being only a fashion and apparel e-tailer to a portal that offers a different range of lifestyle products to consumers.

The revamped Daraz.pk will benefit the users as it offers display of high-resolution product images, detailed product specifications and descriptions, easier checkout and ordering processes and an advanced delivery tracking function.

“Customers will benefit from a virtually unlimited number of products that can now be displayed on Daraz.pk,” the statement said adding that the website was also accessible to mobile users.

There are currently over 16,000 products available online on Daraz.pk, a number which the company hopes to increase in a few months, the statement said.

The web address for Daraz.pk remains unchanged and is accessible at www.daraz.pk.

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