In a bid to limit the rivalry between India and Pakistan to sports grounds, a Delhi-based entrepreneur earlier this month launched a new app to improve relations between the two South Asian rivals.

'India or Pakistan' is an innovative application, available on Google Play store, that questions the reader, after showing pictures of the two nations. The idea is to make people focus on what unites them by making them guess whether the photographs were taken in India or Pakistan.

In light of recent events, it is a welcoming gesture that is part of the wider movement called 'India Loves Pakistan' that was launched in 2013. The Delhi-based social movement aims to 'add .. human element to the India-Pakistan relationship.'

The initiative operates primarily on Twitter through #DearNeighbour and #IndiaWithPakistan.

Where the former was launched as a generic hashtag to initiate dialogue across the border, the latter was trending post-Peshawar massacre in Pakistan, with thousands of Indians expressing solidarity with Pakistanis after the terrorist attack.