From timber to sixer: How a Pakistani bat manufacturer shaped cricket
The writer visits Sialkot and meets a major sports goods manufacturer there to learn about the production of cricket bats and the business in general.
The Brazuca’s entry into the 2014 FIFA World Cup was a milestone for Sialkot. This eastern city of Pakistan has been known as the country’s best when it comes to the production of sporting goods. It chips in an estimated $1.65 billion annually through exports.
For those who are still wondering what on Earth a ‘Brazuca’ is, it was the official football used during the World Cup hosted by Brazil last year. Unlike a stitched ball, a Brazuca comprises six panels thermo-bonded together.
Ranked 159th back in 2014, Pakistan’s football team couldn’t dream of representing the country at arguably the world’s biggest sport carnival, but it was a tremendous turnaround for Khawaja Masood Akhtar and his company — Forward Sports — as it managed to win a contract for producing the footballs for it. But football isn’t the only sport Pakistan is a proud producer of.
Sialkot’s sport industry has been a source of pride for many countrymen. While many of us cannot forget the days of glory in the past when Pakistan used to be a force in hockey, it would be surprising to know that we still are — but through other means.