"When you are photographing in the open, or in the street situations are not real. You don’t get intimacy.

In a house the close environment is already there… you relive certain moments because of it. I have three kids of my own. I am reliving how I photographed them when they were born."

Arif Mahmood

"Being a parent is not easy. It's a very tough time. The kid dictates everything... there are a lot of sleepless nights. You have to follow his daily routine. Your life revolves around the kid."

Arif Mahmood

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The first 28 days can help a child reach 5

Lifebuoy has adopted 31 neo-natal clinics across Sindh and educated thousands of mothers about the importance of hygiene in the neo-natal period. The visual portrayal of baby Sara, Hayyan and Abdul Jabbar's first 28 days of life is another initiative to create awareness about the cause.

With each book sold, Lifebuoy doubles the proceeds and donates to NICH, for neo-natal care. You can support the cause by purchasing the book on Kitabein.com.